Sunday, December 30, 2012

Bugs life

Sometimes a campaign can be so creative and funny that you have no idea whether it is real or whether there is an actual product behind it. It can also be one of those student projects with a soul purpose in mind, to fuck with you. But real or not, I just love this campaign. I love the art, I love the website and most of all I love the concept. So I hope you enjoy this as much as I did... :-)

http://www.youtube.com/watch?feature=player_embedded&v=vBVQpvRp76I

http://www.sukabug.com.au/

Wednesday, December 26, 2012

Sunday, December 23, 2012

Scrabbles


Lets play? In the Israeli upcoming elections (like every election before) every party has a letter that represents it. Of course some letters are much more desirable than others while other will never be used. But let's look at this from another angle. Take for example the word Election and replace the letter L with an R... what do you get? Erection. I know I have a one track mind, buy then again we were talking about the Israeli election. Another example is the word Party (political), why are we using this particular word? In Latin it derives from the word: pars, Genitive partis, "part", "portion" (Thank you Wikipedia), but we all imagine the same thing when we think of the word party and that's not politics. And maybe that's why this word was chosen to begin with just to pull us in. So let's sum it all up, we would all rather go to a party and get an erection than be in a political party in the upcoming elections :-)

Sunday, December 16, 2012

Home of the brave


America, a truly great nation. The land of opportunities and a chance to make something of yourself. It all sounds like a great idea, but something along the way got seriously f...
When the forefathers of this nation wrote the constitution I am sure they didn't have this in mind. America is also a god fearing country, so what where they thinking when they wrote the amendment "The right to bare arms"? Didn't it come in conflict with "Thou shall not kill"? And does it really mean, giving someone the right to collect guns in the amount that could support a small uprising?
I guess Einstein was right, everything is relative. We always think to ourselves, "In America things are different, safer". But are they, really? We may live in a war zone (so to speak) but not knowing if your kid will come back from school! I doubt that's what they call "The American way of life".
So wake up America! If the situation in the middle east doesn't effect you, I sure hope this will or there is really no hope for you.
But hey, if you want a safer life for your tired, poor and huddled masses, our gates are always open for you.

Sunday, December 2, 2012

A post war post

The 29th of November was always an important date in the Jewish Israeli collective. On this day back in 1947 the state of Israel was declared. But now, this date will forever mark something different as well, the day the palestinian authority was excepted by the UN as an observer state.
Now what does it all mean? Well, it means that in right timing and with the right marketing strategy everything can be branded and to the naked eye even an "observer state" can be branded or be perceived as something it is not.
Therefore the danger that Israel fails to understand or except, is that appearances are much more important than anything else. I think what Israel really needs is a good campaign manager and a brilliant PR firm. Because as strong and just as the IDF is (and it is make no mistake) and as democratic as Israel's society is, without the right campaign it's bound to lose.
Through the years we've all seen good products fade away due to bad marketing and vice versa. Now the PA has branded itself as the underdog and kept with the same strategy year after year. Israel on the other hand has no fixed USP. Once it's humain (which it is), once it's the neighborhood bully and other times it's the underdog. Israel needs a clear USP, right wing or left, religious or secular the "say" has to be clear, loud and persistent.
As I wrote in my last post war post (I just like saying that) the public in Israel rose to the challenge and embraced a clear and just USP - THE TRUTH. They ran with this campaign though the social medias like a seasoned advertiser in a professional manner and with results in world public opinions. But this is just the beginning, the world is buying the PA's product and if Israel won't wake up, it will corner the market. Israel has one of the best products out there, now all it needs to do is, SELL...

Monday, November 19, 2012

The war on public opinion

Like in every armed battle the war for public opinion is crucial. It's always a problem trying to explain your actions while the other side is using propaganda. Well, it's old news that the internet made the world smaller and since Vietnam, war became the best reality show. The Internet and the social medias made it possible for people to express themselves and become "ambassadors" for their couse. Israel is now in its god only knows what No. war, and it seems that for the first time propaganda is not on the wining side and Israel and its "ambassadors" are doing a terrific job.
This brings out the creative side in all of us. But still some are more creative than others...



Tuesday, November 6, 2012

Spot the not

Now what is wrong with this picture? Well this Yoplait campaign just came out in Asia. The next was created by myself, Robert Mizikovsky and Asaf Hammer about 5 years before.
I believe it still looks better, you?




The final countdown

It's almost 3 years since my dad died from ALS. His form of this horrible illness was record braking and the downhill was extremely quick. As time passed and things became worst for my dad I found it harder to understand why an amazing, strong person like him doesn't fight back and simply fades away. It took some time for me to understand, really understand why.
This morning I read a post on Facebook http://www.facebook.com/photo.php?fbid=10151340995457176&set=a.10150231898867176.371151.260689792175&type=1&theater
written by a guy that is going through the same thing my father did only slower (haven't decided which is better). He writes about his last and final year on earth. Now the concept itself is scary on its own, but the acknowledgment that you have an expiration date and that nothing you can do will change that, its even worst.
He writes about how he tried to accomplish the most in his "spear time". But is there a point to "collecting" experiences before we go? Isn't it like competing in a race when you know it's finished, it's night time and all the runners have left home, what's the point?
Well... my dad decided there isn't any. Now being the extreem non believer that he was (like yours truly) his all life, my dad stuck to his truth till the end. He didn't try to have more fun, he didn't plan any trips, he simply decided on a quick check out.
That I can understand.


Wednesday, October 31, 2012

Creative of the week


Did you see it? There are many who do not see. recognize signs of violence on time.

Monday, October 29, 2012

It's time

The all week I was busy dealing with the production of a clip for the EFI awards.  This morning I got the final cut. But the minute I started downloading it, the fun began ......... downloading ............  :-(
It's seems like with every day that passes our expectations of "time" is that it will be shorter and faster. There is an Israeli joke that claims, the fastest thing in the world is the reaction time from the moment the traffic light turs green to the first beep you hear behind you.
What it basically means is that the world has become restless and unforgiving towards time wasting. We press a button and expect it to work, and if it takes more than a second we get frustrated. Try and think back to the days we all had an internet dialup or even before when we (the old ones among us) waited for the TV tube to heat up.
Think about it, the time we wait for a file to download is probably the only true free time we have.
So start downloading and relax ................. :-)

Tuesday, October 23, 2012

20 cities in 2 days

These are happy days. My mom just turned 70 and we as a family decided to take her along with the rest of the family on a tour, an "Extreem" tour. So we set down (in front of the laptop of course) and started making plans.
What can we do for fun and leisure that will suit us all. The plan included: Drive, spa, lunch, desert lodge, games, grummet dinner, sleep, breakfast, 4 hours 4x4 desert attraction, shower and pack, drive back, stop for lunch... breath.
Truth be told it we had a great time. But thank god my mom is off again to a spa resort for a the all week :-)

Monday, September 24, 2012

Sorry for not being sorry

Yom Kippur is the day of asking for forgiveness. People all over the world (Jewish of course) ask for forgiveness for whatever they might have done "wrongfully" through the year. Basically no matter what you do, on Yom Kippur you can ask for forgiveness and clean your conscience.
It's like the Catholics, which are very close to the Jews in many ways. They too can create havoc and mayhem through the years, go to confession and be absolved. But no one is perfect. I believe that if you live a respectable and normal life there is nothing for you to be sorry about.
So tomorrow on Yom Kippur theredadman is not going to fast and maybe even ride his rollerblades through the streets of Tel Aviv without feeling sorry for it... sorry.

Sunday, September 9, 2012

Which way did he go?

Where do we go from here? Is the future of advertising as we know it clear? Will it stay the same? I believe it wont. It simply can't. The world is changing and in the process businesses do to. We all feel the slowing down of the global economy and its effects. But it is more than that. Advertising has become what we all feared it would for so long, a luxury. So true, we all know they still have to advertise but... the budgets are shrinking, most clients purchase their own media, and of course the conversation is about sales rather than creative. So where does it leave the world of advertising? The word is adapt. Adapt or be gone. An advertising agency that will not adapt will either cease to exist or shrink to its bare essentials. It seems like the small agencies will die out, and the big ones will become smaller. But it is not only the size that matters, it's the essence of those agencies that will change the game. Now more than ever creative will only exist where they are sales and not by its own. When the dust will settle new medias and new forms of advertising will surly emerge and with them a new breed of agencies that will rise to the challenge. Sure they will still try to be the most creative but they will also have to be innovative and ground braking in their marketing ideas in order to justify their existence. I for one am up to the challenge.

Sunday, August 26, 2012

It's a blast

http://www.youtube.com/watch?feature=player_embedded&v=5zemXwxg8Og

Cha'o bella

Spending the week in Italy reminded me all that I love about arts and design. Everywhere you look at and everything you touch looks like it's been thought of. The buildings, the shops and even the trees are set in the right location and angle. The funny thing is that the Italians are thought to be the "worst" of the european. In many ways maybe they are closer to us than to Europe. They are outgoing, friendly, a bit louder than their neighbors but still they are in a class of their own. Visiting some of the stores of the world's leading fashion icons, fills you with respect and admiration. As an advertiser I know that everything can be turned into a brand but only the real thing can stay one for decades.

Tuesday, August 7, 2012

Run Nathan, Run

After my post "London is everywhere", I thought this ad is so good I just can't pass it by without sharing it with you. Meet Nathan from London, Ohio an overweight pre-teenager who is not running for a medal in but Nike still thinks he has greatness in him. http://www.youtube.com/watch?v=LsXRj89cWa0&feature=player_embedded

Monday, July 30, 2012

London is everywhere

In response to my last post (not) and after loosing the main sponsorship for the London 2012 olympics to Adidas, Nike came up with a new campaign. This campaign shows us that unique people are everywhere not only in London... http://www.youtube.com/watch?v=HNNVb5JT-RA&feature=player_embedded

Sunday, July 29, 2012

The Brands Olympic

The 2012 Olympic games in London are no different to any other olympic games before them. But if you look at it from an advertiser point of view it is one of the top events in which brands can show of their athletes. True, it is a sports competition between countries but it's also a commercial war. Each country is being represented by its best and world renown athletes while each of them is being represented or sponsored by a brand, some more known than others. SO, I suggest a brand olympics. In this olympics brands will compete not only in the number of athletes represented by them but in how many of them will win the most medals. Bets are more than welcome.

Wednesday, July 25, 2012

Creative of the week

Why fi?

For the first time in Israel a communication company is going social. Bezeq has announced its new wi-fi social network on Tuesday. The idea behind this project is to join users to this social network by allowing a small portion of their surfing capabilities for the good of others. By doing so they will be able to surf a nation wide wi-fi network. Recently we see more and more mobile phones and tablets with wi-fi capabilities, while at the same time private networks are being closed by passwords for privacy reasons. The new wi-fi network will allow users to surf some of Israel's 100,000 private networks as one big network without having to search for open ones. I think this is what social is all about, the true meaning of sharing. I just hope that people and companies with broad band will rise to the challenge.

Saturday, July 14, 2012

The moment of truth

You wait for this moment your entire parental life. Like everyone else you work 5 days a week and at least 8 hours a day. Even when thing are great and perfect (like mine) it's basically groundhog day all over again. You work you come home, you have some fun with the kids, then dinner, shower, bed time. Then you. Dinner, shower, some TV, some fun if you two are not dead. The weekend comes, Haaaaa some time off. No! you may not work, but the race is on. The only difference is that now you start in the morning rather than after a days work. But sometimes comes a weekend that after a long morning of going to the movies, then to a restaurant for lunch, your kids go off to their friends and the two of you are left alone. At the beginning you don't really know what to do. You start reading the papers and doing the crosswords but you know you can do more, come on it's not like you have this chance everyday. Hammmmm... I think this post will remain unfinished we forgot to have some fun.

Tuesday, July 10, 2012

Creative of the week

True, I have been to bussy to post anything but... Creative is still creative

Tuesday, July 3, 2012

Creative of the week

See no evil, hear no evil

The London based ad agency BBH along with the Refuge association uploaded yesterday a brilliant and bold campaign for promoting awareness to the battered women problem. By harnessing make up artist Lauren Luke and her channel on YouTube the campaign will take advantage of luke's 400,000 members and over 126,000,000 views. Since being uploaded yesterday the flick was already viewed by over 75,000 people and ones again we see that good use of media can go a long way (and hopefully further). http://www.youtube.com/watch?v=d-XHPHRlWZk&feature=player_embedded#!

Sunday, July 1, 2012

WTF

We all know that the first law of advertising is: don't fall in love with your work. Because as good, smart, right and beautiful as it may be, chances are the client has something else in mind. Still, when one hires an agency and pays a substantial amount of money (monthly) for their expertise, one probably expect this agency to understand and know a thing or too better than themselves. Or do they? After 20 years (or more) in advertising, I'd expect myself to get used to this ritual. But alas, I did not. After creating a truly smart and beautiful (and spot on the strategy) campaign last month the client decided he knows best and changed it into a simple-stupid, generic looking campaign. Browsing through the daily papers, as I do everyday, I came across a campaign horrifyingly similar to my own (sorry, but I am not going to show you). Yes we were first, and yes we still look better, and yes ordinarily I'd say, "shit happens". But this time I didn't. So I made the account manager sent both ads straight to the client, but as we all know that when a client is "smart" enough to design his/her own campaign, they are also "smart" enough to understand the size of the error. Ye right. So, for me all thats left is to blow off some steam here with you, and hope the next campaign will debut as god (or I) intended.

Sunday, June 24, 2012

United colors of... United Nations?

Well, ones again Benetton proves that provocation works. The last UNHATE world wide campaign that features world leaders who "don't really get along", kissing, gave Benetton the Grand Prix prize at the Cannes Festival.

Monday, June 18, 2012

And the Chrome goes to...

With 5.9 million viewers world wide, this viral flick from Chrome is one of the few that will fight for the Golden Lion at this years Cannes Lions International Festival of Creativity. Through a heart worming story of a personal diary written by a father to his daughter, we get to see all of Chrome's digital tools which we use daily: http://www.youtube.com/watch?v=R4vkVHijdQk&feature=player_embedded

Tuesday, June 5, 2012

Saved by a click

A smart and well made campaign shows us why it is important to get involved, even when it is just by signing an internet petition: http://www.youtube.com/watch?feature=player_embedded&v=8P0EBdKpY_c

Saturday, June 2, 2012

Tuesday, May 29, 2012

The modern dead

In every gore-infested movie the zombies walk through "life" oblivious to their surroundings as if they look at nothing, just walking. Riding my electric scooter through the streets makes me feel as if I am in one of these movies or playing a video game. The purpose of this game is to ride through the streets from point a to b, with a few simple rules: Avoid all the dogs freshly planted land mines, avoid the numerous potholes so carefully designed for your action driven ride, but the most important rule is to avoid any contact with the tens of modern zombies. You see them walking along as if with no real purpose. Their earphones plugged in, gazing at their smart-phones or newspapers (or reading the newspaper on the smart-phone), having no clue to what is going on infront of their noses. But what do you do when one of these zombies looks up at you and actually tries to talk to you? Well... like any good zombie movie, you plug in the earphones, look strait ahead and go very very slowly. If you are lucky they will keep going.

Sunday, May 27, 2012

Surprise test

For us advertiser meeting our target audience, at the exact time in which they need our product the most and with the best message available, well it's priceless. That is exactly what Chevrolet has done in it's brilliant campaign "Rescue Drive". Chevrolet decided to meet their future customers at the moment in which they are most likely to think bout a new car. When their own car breaks down. Chevrolet went to drivers that called a tow truck with a brand new Chevy, and invited them to take a test drive to get to their destination. Brilliant! http://www.youtube.com/watch?feature=player_embedded&v=XMdChWtqpr8

Monday, May 14, 2012

Are you taking a piss?

Imagine every time you take go to the toilet, your municipality will give you your tax money back. Well Water.net in Holland is doing exactly that... http://www.youtube.com/watch?feature=player_embedded&v=wvOh6fvIQPc

Sunday, May 13, 2012

Creative of the... weak

Watching TV after a day's work (in an ad agency, that is) makes you begin to wonder what the hell is wrong with advertising in this country. Those of us who work in the field usually blame the clients. The client is stingy, the client is scared or perhaps they are just plain stupid. We all know from experience that even if all of this is true, a creative, professional agency will take the lead and create an excellent product nevertheless. Now, as I have often said, we do have the talent and we have definitely got the tools, so what are we missing here, because lot of the ads nowadays look like something we have already seen before, suggesting we have neither. Sometimes they even look like other ads that are still on. Why are we disrespecting our audience? Do we really believe they are too stupid to understand better or smarter ads? If so, why do we expect them to choose our products? I for one believe that smart advertising (smart meaning right for the product, not necessarily complicated) will help a product sell better and will even be more readily accepted by the "less intelligent" crowd. In which case, I am calling on all of you creative minds out there to please stop... think... and create like it's the first day of the rest of your creative life. Because the next time I see a boring TV spot I am simply going to the loo.

Monday, May 7, 2012

Absolutely creative

As always, Absolut Vodka keeps showing us how innovative and inspiring there brand is. Combining the technologies of Google street view along with the concept of street art, Absolut created a new way for everyone to express themselves on a global scale: http://www.youtube.com/watch?feature=player_embedded&v=A7TgaG0W8Hw

Sunday, April 22, 2012

A leap of faith

Now that the Holocaust Memorial Day has finished one can wonder about the power of faith. What is it that keeps believers believe? Sure this question has been asked many times before but really, what? Will people keep believing in something just for the sake of believing, even when they are being abused, hurt or even worse over and over again? Are we that naive?
Last night I got an answer. My youngest daughter keeps having bad dreams, I guess it's an age thing. But every evening before going to bed she asks the dream-fairy that is hung by her bed to make her dreams good ones. And every night she has bad dreams again. This ritual happens daily, so it's either as kids we have the memory of a goldfish or when we grow up (some of us) we simply try and cope or turn to faith.

Sunday, April 15, 2012

Something old, something new...

Trends repeat on us, that's a given. The question is, how far are you willing to go in order to be up-to-date with the latest "hottest thing out there"? Some people really go the full monty. There is a new gadget out there for cellular phones that comes in the shape of an old phone's earpiece. The funny thing, to me at least, is that in the last few years every device has been getting smaller and smaller - the smaller it got, the more desirable it became. Now, things are starting to get bigger. For example, bigger flat screen TVs, bigger glasses (that 80's wide frame thing is soooo in) and with the advent of smartphones, bigger cell phones. But do we really want bigger gadgets? Have social networks and cellphones made us all so insecure about ourselves that in response, we need to draw extra attention to ourselves by adopting bigger and more noticeable objects?
Think about it.

Monday, April 9, 2012

Danceappeal

We often talk about women trafficking, but still it seems that nothing we do is enough. In Holland they thought of a creative Guerilla advertising campaign that puts the problem in front of your face, literally.

http://www.youtube.com/watch?feature=player_embedded&v=y-a8dAHDQoo

Saturday, April 7, 2012

Exodus

They tried to kill us and didn't succeed, let's eat.
This is by far my favorite definition of Jewish holidays. Even Passover that's supposed to be all about reading the Hagada, becomes all about the food (well at lest with us secular Jews). It amazes me to this day how on earth not all Jews suffer from obesity.
After eating for a couple of hours you find yourself sitting across a table that is still packed with tons of food. Meat, chicken, potatoes and so on and so fourth and you can think is what to do with all of food.
So what's better than thinking about food? Moving on to coffee, cake cookies and fruit salad. Now, when all you feel like is having a nap, you start clearing the table and filling boxes with food that will last for the all week for the entire family. Finally it's time to go home, but after all that calories there is no way you are driving. So you walk for 30 minute hoping to loose 100 cal of the 2000+ cal dinner you just devoured.

Thank god it's Saturday, when all you do is relax with the family and let the calories evaporate (still waiting) until... lunch at your mother in law's.

Thursday, March 29, 2012

Wanna like? Sike!

Since when did our lives become so heavily influenced by people who we don't know, don't respect, and who barely know what are they on about most of the time? According to Time Out magazine's recent article about Israel's 50 most influential people in the digital age, since, like, right now. To be honest, it didn't really shock me so much, but to think that the most influential people are basically people who get the most "Likes" on social media, well, that makes me shudder. To think that every time I "Like" something on facebook I actually help someone I hardly recognize become more influential. It's a scary thought.
So... if you think about it, I am the most influential person; the more I Like, the more I influence.
Deep down I always knew I was a social leader (yeah, right), but still, to know I help decide who the most influential people of our time are ,well, I Like it.

Monday, March 26, 2012

Different strokes

Working in advertising proves again and again that different people don't necessarily see different things, but rather they choose to see things differently. What I mean is that they see the same things but their interpretation is different. For example: picture an ad in which there is a cup of coffee with a cookie beside it on a red background. Now, where some of us will just see a cup of coffee with a cookie, others will see a communist ad for the working man. Some people might ask about the absence of the human factor; personally, I just see a cup of coffee with a cookie. I'm a simple guy. I know it's a very plain example, but I believe my readers are intelligent enough to understand and read between the lines.

Why am I writing this? I'm glad you asked. I am writing this because I just came back from a presentation in which a few different people had different takes on the campaign (which is OK if these opinions are based on common sense, but for the ones that aren't, wtf?). So yes, I am venting a bit, but so what? In the end they did like it (I think) and we will surely work together in the future (I am sure).

Friday, March 16, 2012

A class

7 months into my daughter's first grade the board of education decided that it's enough learning how to read and write in print letters, it's time to switch to handwriting. Now, it all sounds good but, things have changed. We now read and write more and more in our computers or our smart phones and less with a pen and paper. So it seems to me that it becomes less important (not redundant of course) to learn how to read and write the handwriting style.
Just a thought.

Thursday, March 15, 2012

homage

We've all seen the amazing Old Spice campaign, probably more than ones. Rethink is a Canadian breast cancer charity that decided they need to take a different, more bold approach in order to reach the younger under 40 crowd. Therefore they produced an homage to the Old Spices campaign. To be honest, it's not half bad:

http://www.youtube.com/watch?feature=player_embedded&v=VsyE2rCW71o

Thursday, March 8, 2012

The future is here

Purim is the time to dress up and basically become all you can or want to be. But of all people it's the orthodox that surprised me. In the one day they can take off the black and white and bring some colors into their lives, they choose (not all) to dress up as themselves in the future. Let me explain, the vast majority of the kids I saw in Bnei Brak today (and don't ask what was I doing there) were dressed up as rabbis or just as old religious people.
Why am I telling you all this, and why now? Well ipad3 or the new ipad as Apple is calling it so far, is basically dressed up as itself. It may have a new beard and maybe a better coat but it is still the same ipad.
"Not that there is anything wrong with it" as Seinfeld ones said.

Thursday, March 1, 2012

The puffy shirt

This morning I found myself in a scene taken right out of an episode form Seinfeld. Every morning when I send off my youngest to her kindergarden she runs to the window to wave me off. But while waving me off she always has to say something as well. The problem is that the window is shut and of course I can't hear a thing. so it became a daily task to try and decipher what the hell is she on about. Like Seinfelf I often find myself trying to understand when have I promised this or that (which apparently I have in one of those mute conversations) and explain why I don't remember. So if you see me wearing a puffy shirt or doing something out of the ordinary know this... I probably didn't read the signals right.

Sunday, February 26, 2012

The real thing

Yes Valentines is over, but better late than sorry I always say (not an original but still works). Instead of yet another TV spot with cuddly bears, Coca-Cola came out with this wonderful interactive promotional move. Coca-Cola created a vendor machine that only works for couples. The couples had to prove that they are indeed a couple and by doing so (hugging, kissing etc) they got an ice cold can of Coke each:
http://www.youtube.com/watch?feature=player_embedded&v=KVflSvfspfo#!

It reminded me of a few more great Coca-Cola promotions, the first was the Friendship machine:
http://www.youtube.com/watch?v=Bj3QLLTFDX8

But even more famous is the world traveling Happiness machine:
http://www.youtube.com/watch?v=M0D3jKLz6sA&feature=relmfu

Friday, February 17, 2012

Follow me

Whether you call it the Herd Instinct or the Domino Effect won't change the fact that, enough is enough already. Every few weeks there is new "trend" on facebook. This time it's the "what people think I do", a few weeks back it was something else and before, it was inserting BIBI in all sort of places. It may, just may be funny at first but there has got to be an end to this. It's seems that facebook with it's Like culture has turned everyone into copycats. In an online society that is built on people's "original" statuses a large percentage is actually recycled, and I don't believe that's what recycling is all about. So the next time you see something "funny" that you must create one as well, please think again before you do. Because you might wake up the next morning discovering you are not as cool as you think you are.

Saturday, February 11, 2012

Bed bath and beyond

What is it about the bath that makes so lethal? Throughout history numerous celebrities chose (or it chose them) the bath as the gateway to death.
Jim Morrison, Elvis Presley, Judy Garland and a few more. The latest one of course is Whitney Houston. We all remember the shower scene from the 1960's thriller Psycho by Alfred Hitchcock, in which the bathroom becomes the sexy/scary place chosen for a brutal murder. If we go even further into the past to 1793 we find the beautiful painting by David "The death of Mara" which depicts yet another death in the bath. So what is it that makes this room, this container the desirable last resting place? Is it the calmness of the water, or maybe it's the privacy that makes it so?
Anyways, until the next celebrity makes a more daring or sexier exit, I guess the bath will have to do.

Friday, February 3, 2012

Double or nothing

800,000,000 uses. Thats more than the entire European population.
$100 Billion IPO. The equivalent of Tunisia's GDP.
Personal worth of $23,000,000,000 More than double the Israeli IDF budget.
I can go on and on, but no numbers in the world will explain the phenomenon called Facebook.
With 250,000,000 photos being uploaded daily it seems that if Facebook will crash one day a lot of people will loose their "lives". Think about it millions of people live their lives in Facebook, all their "friends" are there all their contacts are there, their albums their events well... their lives.
But nothing of this is new of course, I am just thinking. If the average number of friends on Facebook is 300 of which I believe at least 30% are not really friends. It means that around 300,000,000 users are basically living a false life. So if Facebook is worth around $100,000,000,000 then one can open another social network for all these users who don't really have a life, not even in Facebook and make a killing. True a few did: Badoo, twitter, flickr, Pintrest, Google+ etc. and they all have millions of users. And still, none of these networks created even a ripple in todays social ocean. So listen to number one (just joking we are dealing with numbers after all), don't go open a new social network just because. But then again I could be wrong, after all most of you confirmed me as a friend, or did you?

Creative of the week

http://www.youtube.com/watch?v=1LofPu0ycbo

Monday, January 30, 2012

Simply Creative

I know it's not the time for Creative of the week. But when I came across this ad I decided it's simply too good to be ignored or even wait...

Sunday, January 29, 2012

It's coming...

The Super Bowl is coming and it's closer than ever. In a week we are going to be able to enjoy the best the world of advertising has to offer. At least no one will say it's not the best after spending $3.5 million on a 30 Sec break. But still we do get a great verity of funny and smart commercials that we usually don't get anywhere else. So, to pump you up a bit, here is an ad which is going to be on this Super Bowl. I chose this one just because I like it, I hope you do too.

http://www.youtube.com/watch?feature=player_embedded&v=SeChAbQYSOU

Wednesday, January 25, 2012

I'll be back. Actually sooner than you think

Yes the time as come for this blogger to move on. No, I am not leaving you or this blog but I am moving back to my roots, advertising. After dabbling in Internet for a year or so, I find myself in need for the "real" thing. I know advertising for most of you is not the real thing or even real at all, it'a an illusion, a promise for something usually fake, but for me a world without advertising is a world, well... not worth even a slogan.
So very soon I will be doing what I love again and hopefully some of you will be able to enjoy it.

So in the words of the Godfather:
"Every time I think I'm out, they pull me back in"

Would you like some fries with this copy?

Why does it bother me so much? People say it's an ego thing. I don't consider myself a person with an inflated ego (maybe that's...