Monday, July 29, 2013

The hunt for the perfect cell

No, I am not talking about the human genome project or the manipulation of stem cells.
I am talking about is the non stop chase for the best cell phone, if we can still call it a phone. When one loves gadgets as much as I do, this chase is a serious problem. Every month (or less) basically a new cell phone is out. Back in the day you had the tape for years and than came the CD. After a few years the laser disc arrived. Then the DVD, which ruled the market for years... and you know the rest. But now the pace is so rapid that by the time you get used to the cell you have a new and improved one comes along. So, we already understood that the cell phone is "not only" used as a phone and created the tablets and by doing so we created a new race. Another funny thing is that cell phones started big and became smaller and smaller over the years, but now they are getting bigger and bigger.
In all that mess let's not forget the war between Apple and Samsung. This war not only pushed the race for the best cell, it divided us from just simple gadget lovers or users to 2 camps - iOS Vs. Android.
So it's true, we're not talking about the human genome but we're not so far from it. Because the companies are trying their best to solve our consumer DNA and provide us with the cell our bodies simply could not reject.

Sunday, July 14, 2013

P.C or P.IC

Israelis are not strange to the term Political correct but even more there are not strange to what I like to call P.IC - Political incorrect. In the past elections for the Israeli government a "new kid on the block" was elected, and found himself acting as the minister of finance. This guy, was of course already know for his opinions and beliefs through his work as a journalist (one of the reasons that got him elected of course). But what wasn't known (or believed) was his "acting abilities" or in this case his P.IC. Why? Because the platform of his campaign was based on the promise for a new kind of politics and what we got was, well... A new kind of bullshit.
As an advertiser you learn that one thing worst than a bad campaign is a good one for a bad product. True, in the near future it's great for the product, it's instantly sold. But for the brand and for the future? The lucky thing for this "brand" is that we are stuck with it for four years and in four years a lot can happen, both for us and both for the "clients" collective memory. So as someone that actually voted for this brand, I hope my memory will out last his term of office, because even though I do believe in 100 days of grace it seems that in dog year they're already over.

Would you like some fries with this copy?

Why does it bother me so much? People say it's an ego thing. I don't consider myself a person with an inflated ego (maybe that's...