Sunday, July 9, 2017


12 years old, I am still shocked. I have a 12 years old daughter. Now, every year brings changes and challenges with it, but society decided that when a girl turns 12 it's a completely different story. So, me, as a father who is crazy about his daughters decided to make this year a memorable one. We started with a trip to the US only my daughter and me for three weeks, bonding you know. Then, there is the gift... and of course being my girl it has to be unique. So this past weekend Yuli took the plunge (literally) and skydived (I know, "dove" but it is the right way) from 12,000 feet dragging her reluctant mom with her.
Now, why am I telling you all this? Well, it's not for show off. It's just that I feel that now until my youngest turns 12, life will go back to just being boring. Well not boring, but less exciting
So here's to our next experiences together...

Monday, June 19, 2017

Pay attention

I am from an older generation. A generation of storytellers. For me, still, a print ad is the ultimate form of advertising. It's not that I don't like or don't believe in digital because I do. I just feel it is much harder to be creative and tell a full story on a single page. It's the same as trying to create an amazing TV spot with a small budget rather than a huge one.
Now slowly (well not so slowly) print is dying and the digital world is taking over. But the need for good storytelling remains the same. The difference is, that the attention span today is shortening by the second and we got to a point in which we need to tell our story or at least a teaser, in under 3 seconds. So once you passed those 3 seconds it's gone for good, It's true, you can replay, but come on who does?
So before print is completely gone (don't worry there is still time) here are some great examples of storytelling.

Sunday, May 21, 2017

Great minds...

This time it's all in one place. One Israeli copies from another Israeli... well you will be the judge

The Original


Thursday, May 11, 2017

You spin me round, round

I am looking for the next trend. I am fed up with saying "shit, why didn't I think of that". Every now and then comes a new gadget that takes the world by a storm. Now it's the spinners (a fucking barring for christ sake) before it was the slime :-( and before that the cards and so on and so forth. So I am looking for the next one! It has to be cheap, easy to use and of course, useless.
So if you guys think of something, let me know before hand so I will stop the R&D that means Relax and Denial.

Monday, May 1, 2017

To die for

Every year, we commemorate our fallen troops and the innocent victims of terror attacks since the establishment of the Israeli state.
After a short 69 years of existence, we have managed to established quite a "collection" and in such a small nation, it seems like everyone has at least someone that was killed in a war or a terror attack :-( Someone recently told me, he feels like it has become more of a personal memorial day rather than a national one. I admit it took me a couple of minutes to realize that something is really warped here. Aren't memorial days built from personal loss?  We are so consumed with our survival way of leaving that our personal loss has blurred into our collective yearning for a joined cause.
Well, I for one can get along without both... It's time to stop "celebrating" death and start preventing the next one.

Wednesday, April 19, 2017

Truth be told

Good morning, sir, how are you? Thank you, please, you're welcome, sorry, sure, enjoy, have a nice day, of course, go ahead, my pleasure... I forgot what normal feels like.

I posted this on facebook a couple of weeks ago, a few days after arriving in NYC, because you usually notice these things when you travel. And yes, it makes it sound like where I'm from is the most unpolite place in the world.
But let me sort things up for you. It's true, us Israelis are rough. My fellow countrymen are for lack of any better word - crude. Maybe it's because we live our lives in a state of war or the fear of one. Or maybe we're simply a young nation and the evolution of culture takes time. But to be honest it doesn't really matter why. It's time to evolve. Don't get me wrong, there are amazing things here in my wonderful city of Tel-Aviv. We have amazing weather, beautiful beaches, superb food, great nightlife, cool people and it's really a great place to live (expensive but great). But... we can improve.
Now things are improving, all the time, but still I just wish it wouldn't take so long.



Monday, February 27, 2017

The truth is out there

Is it?
The majority of people (I hope) won't take any of Trump's words for granted, but yet a leading news icon such as the New York Times found it important to prove itself truthful to him. The person whom they lease respect and see as truthful, be it the president of the USA.
Actually, was there ever a completely truthful president? Or did they all simply act the part?
Now I for one, choose to trust the New York Times over Trump any time. Still, we all must ask ourselves, nowadays when almost everyone can upload anything to the web, how do we know what is true and what is false? Does the fact this post, for example, will now be on the web forever make it true?

I have a lot of questions I know, but it's on my mind all the time. Basically, we could all be living a lie oblivious by choice to anything else around us in a sort of Matrix or maybe we just live like this as a form of self-preservation. I choose to be awake and try and sort out the truth (at least try) from everything. I believe you should too

Creative of the week