Sunday, December 30, 2012

Bugs life

Sometimes a campaign can be so creative and funny that you have no idea whether it is real or whether there is an actual product behind it. It can also be one of those student projects with a soul purpose in mind, to fuck with you. But real or not, I just love this campaign. I love the art, I love the website and most of all I love the concept. So I hope you enjoy this as much as I did... :-)

http://www.youtube.com/watch?feature=player_embedded&v=vBVQpvRp76I

http://www.sukabug.com.au/

Wednesday, December 26, 2012

Sunday, December 23, 2012

Scrabbles


Lets play? In the Israeli upcoming elections (like every election before) every party has a letter that represents it. Of course some letters are much more desirable than others while other will never be used. But let's look at this from another angle. Take for example the word Election and replace the letter L with an R... what do you get? Erection. I know I have a one track mind, buy then again we were talking about the Israeli election. Another example is the word Party (political), why are we using this particular word? In Latin it derives from the word: pars, Genitive partis, "part", "portion" (Thank you Wikipedia), but we all imagine the same thing when we think of the word party and that's not politics. And maybe that's why this word was chosen to begin with just to pull us in. So let's sum it all up, we would all rather go to a party and get an erection than be in a political party in the upcoming elections :-)

Sunday, December 16, 2012

Home of the brave


America, a truly great nation. The land of opportunities and a chance to make something of yourself. It all sounds like a great idea, but something along the way got seriously f...
When the forefathers of this nation wrote the constitution I am sure they didn't have this in mind. America is also a god fearing country, so what where they thinking when they wrote the amendment "The right to bare arms"? Didn't it come in conflict with "Thou shall not kill"? And does it really mean, giving someone the right to collect guns in the amount that could support a small uprising?
I guess Einstein was right, everything is relative. We always think to ourselves, "In America things are different, safer". But are they, really? We may live in a war zone (so to speak) but not knowing if your kid will come back from school! I doubt that's what they call "The American way of life".
So wake up America! If the situation in the middle east doesn't effect you, I sure hope this will or there is really no hope for you.
But hey, if you want a safer life for your tired, poor and huddled masses, our gates are always open for you.

Sunday, December 2, 2012

A post war post

The 29th of November was always an important date in the Jewish Israeli collective. On this day back in 1947 the state of Israel was declared. But now, this date will forever mark something different as well, the day the palestinian authority was excepted by the UN as an observer state.
Now what does it all mean? Well, it means that in right timing and with the right marketing strategy everything can be branded and to the naked eye even an "observer state" can be branded or be perceived as something it is not.
Therefore the danger that Israel fails to understand or except, is that appearances are much more important than anything else. I think what Israel really needs is a good campaign manager and a brilliant PR firm. Because as strong and just as the IDF is (and it is make no mistake) and as democratic as Israel's society is, without the right campaign it's bound to lose.
Through the years we've all seen good products fade away due to bad marketing and vice versa. Now the PA has branded itself as the underdog and kept with the same strategy year after year. Israel on the other hand has no fixed USP. Once it's humain (which it is), once it's the neighborhood bully and other times it's the underdog. Israel needs a clear USP, right wing or left, religious or secular the "say" has to be clear, loud and persistent.
As I wrote in my last post war post (I just like saying that) the public in Israel rose to the challenge and embraced a clear and just USP - THE TRUTH. They ran with this campaign though the social medias like a seasoned advertiser in a professional manner and with results in world public opinions. But this is just the beginning, the world is buying the PA's product and if Israel won't wake up, it will corner the market. Israel has one of the best products out there, now all it needs to do is, SELL...

Would you like some fries with this copy?

Why does it bother me so much? People say it's an ego thing. I don't consider myself a person with an inflated ego (maybe that's...