Sunday, February 26, 2012

The real thing

Yes Valentines is over, but better late than sorry I always say (not an original but still works). Instead of yet another TV spot with cuddly bears, Coca-Cola came out with this wonderful interactive promotional move. Coca-Cola created a vendor machine that only works for couples. The couples had to prove that they are indeed a couple and by doing so (hugging, kissing etc) they got an ice cold can of Coke each:
http://www.youtube.com/watch?feature=player_embedded&v=KVflSvfspfo#!

It reminded me of a few more great Coca-Cola promotions, the first was the Friendship machine:
http://www.youtube.com/watch?v=Bj3QLLTFDX8

But even more famous is the world traveling Happiness machine:
http://www.youtube.com/watch?v=M0D3jKLz6sA&feature=relmfu

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Creative of the week