Wednesday, June 26, 2013

Hot as a mother f...

Every year, Cannes ad festival gives us beautiful and highly creative ad campaigns. But some of them don't (in my opinion) get the right amount of attention. Like this great campaign for air-conditions from the Argentinean company BGH. Taking a"trivial" issue and making it the focus of the campaign, along of course with beautiful cast, great camera work and flawless direction, is what makes this spot worthy of attention:

http://www.youtube.com/watch?feature=player_embedded&v=law8ySzfEto

Saturday, June 15, 2013

Tuesday, June 4, 2013

Creative of the week


Good morning?

What is going on in the land of cereals? Two week, two commercials, one big mess.
The first is an American TV spot for cheerios, showing a nice family talking about the benefits of cheerios for the heart. The "problem" here apparently is that the commercial is showing a interracial family. This fact alone started a wave of bigot comments and remarks.
The second is an Israeli spot for a chocolate filled cereal, showing a baby surrounded by models acting in a sexual and provocative manor. In this case too the comments and reviews were not late to come. Only in this case I believe they were justified.

http://www.youtube.com/watch?v=kYofm5d5Xdw

http://www.youtube.com/watch?feature=player_embedded&v=011Z2_dbS8U

Creative of the week