Tuesday, May 29, 2012

The modern dead

In every gore-infested movie the zombies walk through "life" oblivious to their surroundings as if they look at nothing, just walking. Riding my electric scooter through the streets makes me feel as if I am in one of these movies or playing a video game. The purpose of this game is to ride through the streets from point a to b, with a few simple rules: Avoid all the dogs freshly planted land mines, avoid the numerous potholes so carefully designed for your action driven ride, but the most important rule is to avoid any contact with the tens of modern zombies. You see them walking along as if with no real purpose. Their earphones plugged in, gazing at their smart-phones or newspapers (or reading the newspaper on the smart-phone), having no clue to what is going on infront of their noses. But what do you do when one of these zombies looks up at you and actually tries to talk to you? Well... like any good zombie movie, you plug in the earphones, look strait ahead and go very very slowly. If you are lucky they will keep going.

Sunday, May 27, 2012

Surprise test

For us advertiser meeting our target audience, at the exact time in which they need our product the most and with the best message available, well it's priceless. That is exactly what Chevrolet has done in it's brilliant campaign "Rescue Drive". Chevrolet decided to meet their future customers at the moment in which they are most likely to think bout a new car. When their own car breaks down. Chevrolet went to drivers that called a tow truck with a brand new Chevy, and invited them to take a test drive to get to their destination. Brilliant! http://www.youtube.com/watch?feature=player_embedded&v=XMdChWtqpr8

Monday, May 14, 2012

Are you taking a piss?

Imagine every time you take go to the toilet, your municipality will give you your tax money back. Well Water.net in Holland is doing exactly that... http://www.youtube.com/watch?feature=player_embedded&v=wvOh6fvIQPc

Sunday, May 13, 2012

Creative of the... weak

Watching TV after a day's work (in an ad agency, that is) makes you begin to wonder what the hell is wrong with advertising in this country. Those of us who work in the field usually blame the clients. The client is stingy, the client is scared or perhaps they are just plain stupid. We all know from experience that even if all of this is true, a creative, professional agency will take the lead and create an excellent product nevertheless. Now, as I have often said, we do have the talent and we have definitely got the tools, so what are we missing here, because lot of the ads nowadays look like something we have already seen before, suggesting we have neither. Sometimes they even look like other ads that are still on. Why are we disrespecting our audience? Do we really believe they are too stupid to understand better or smarter ads? If so, why do we expect them to choose our products? I for one believe that smart advertising (smart meaning right for the product, not necessarily complicated) will help a product sell better and will even be more readily accepted by the "less intelligent" crowd. In which case, I am calling on all of you creative minds out there to please stop... think... and create like it's the first day of the rest of your creative life. Because the next time I see a boring TV spot I am simply going to the loo.

Monday, May 7, 2012

Absolutely creative

As always, Absolut Vodka keeps showing us how innovative and inspiring there brand is. Combining the technologies of Google street view along with the concept of street art, Absolut created a new way for everyone to express themselves on a global scale: http://www.youtube.com/watch?feature=player_embedded&v=A7TgaG0W8Hw

Creative of the week