Saturday, February 2, 2019

Cuts like a blade




I guess there is always a marketing hidden agenda, or is there?
But still, one must appreciate and respect the last Gillette campaign. Like Nike and a few other  brands before, Gillette is taking a social stand.
It's not always easy and not always safe but I think that in the long run it will pay off. First for all, for us as a society and then for the brand itself (like in Nike's case).


So I believe we can embrace the good messages and ignore the hidden agendas (if there are any) and start using advertising to educate for future good ratter than blind consumption.

Great minds...