Tuesday, July 3, 2012

See no evil, hear no evil

The London based ad agency BBH along with the Refuge association uploaded yesterday a brilliant and bold campaign for promoting awareness to the battered women problem. By harnessing make up artist Lauren Luke and her channel on YouTube the campaign will take advantage of luke's 400,000 members and over 126,000,000 views. Since being uploaded yesterday the flick was already viewed by over 75,000 people and ones again we see that good use of media can go a long way (and hopefully further). http://www.youtube.com/watch?v=d-XHPHRlWZk&feature=player_embedded#!

1 comment:

  1. גאוני, ועושה את העבודה פרפקט.

    ReplyDelete

Creative of the week