Monday, July 30, 2012
In response to my last post (not) and after loosing the main sponsorship for the London 2012 olympics to Adidas, Nike came up with a new campaign. This campaign shows us that unique people are everywhere not only in London... http://www.youtube.com/watch?v=HNNVb5JT-RA&feature=player_embedded
Sunday, July 29, 2012
The 2012 Olympic games in London are no different to any other olympic games before them. But if you look at it from an advertiser point of view it is one of the top events in which brands can show of their athletes. True, it is a sports competition between countries but it's also a commercial war. Each country is being represented by its best and world renown athletes while each of them is being represented or sponsored by a brand, some more known than others. SO, I suggest a brand olympics. In this olympics brands will compete not only in the number of athletes represented by them but in how many of them will win the most medals. Bets are more than welcome.
Wednesday, July 25, 2012
For the first time in Israel a communication company is going social. Bezeq has announced its new wi-fi social network on Tuesday. The idea behind this project is to join users to this social network by allowing a small portion of their surfing capabilities for the good of others. By doing so they will be able to surf a nation wide wi-fi network. Recently we see more and more mobile phones and tablets with wi-fi capabilities, while at the same time private networks are being closed by passwords for privacy reasons. The new wi-fi network will allow users to surf some of Israel's 100,000 private networks as one big network without having to search for open ones. I think this is what social is all about, the true meaning of sharing. I just hope that people and companies with broad band will rise to the challenge.
Sunday, July 15, 2012
Saturday, July 14, 2012
You wait for this moment your entire parental life. Like everyone else you work 5 days a week and at least 8 hours a day. Even when thing are great and perfect (like mine) it's basically groundhog day all over again. You work you come home, you have some fun with the kids, then dinner, shower, bed time. Then you. Dinner, shower, some TV, some fun if you two are not dead. The weekend comes, Haaaaa some time off. No! you may not work, but the race is on. The only difference is that now you start in the morning rather than after a days work. But sometimes comes a weekend that after a long morning of going to the movies, then to a restaurant for lunch, your kids go off to their friends and the two of you are left alone. At the beginning you don't really know what to do. You start reading the papers and doing the crosswords but you know you can do more, come on it's not like you have this chance everyday. Hammmmm... I think this post will remain unfinished we forgot to have some fun.
Thursday, July 12, 2012
Tuesday, July 10, 2012
Tuesday, July 3, 2012
The London based ad agency BBH along with the Refuge association uploaded yesterday a brilliant and bold campaign for promoting awareness to the battered women problem. By harnessing make up artist Lauren Luke and her channel on YouTube the campaign will take advantage of luke's 400,000 members and over 126,000,000 views. Since being uploaded yesterday the flick was already viewed by over 75,000 people and ones again we see that good use of media can go a long way (and hopefully further). http://www.youtube.com/watch?v=d-XHPHRlWZk&feature=player_embedded#!
Sunday, July 1, 2012
We all know that the first law of advertising is: don't fall in love with your work. Because as good, smart, right and beautiful as it may be, chances are the client has something else in mind. Still, when one hires an agency and pays a substantial amount of money (monthly) for their expertise, one probably expect this agency to understand and know a thing or too better than themselves. Or do they? After 20 years (or more) in advertising, I'd expect myself to get used to this ritual. But alas, I did not. After creating a truly smart and beautiful (and spot on the strategy) campaign last month the client decided he knows best and changed it into a simple-stupid, generic looking campaign. Browsing through the daily papers, as I do everyday, I came across a campaign horrifyingly similar to my own (sorry, but I am not going to show you). Yes we were first, and yes we still look better, and yes ordinarily I'd say, "shit happens". But this time I didn't. So I made the account manager sent both ads straight to the client, but as we all know that when a client is "smart" enough to design his/her own campaign, they are also "smart" enough to understand the size of the error. Ye right. So, for me all thats left is to blow off some steam here with you, and hope the next campaign will debut as god (or I) intended.
Next week I am going to give a lecture about branding and the relationship between the client and the advertising agency, to a bunch of regi...
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