Monday, February 28, 2011

Always the Sun

As you know I am a very pro saving the planet and using perishable goods kind of guy. What's that got to do with anything? Well, an ad agency here in Israel (Baumann Ber Rivnay, Saatchi & Saatchi) just won the well deserved Gold prize for a print ad in's blog. The idea behind the ad was hitching the sun's power to promote a green construction company. The ad looked as if it is printed in plain B&W with the title: Look at the page facing the sun light. Once you did, the ad with all its colorful glory revealed itself. I think it's a great idea with beautiful execution and even more an important and educational message. Once again it proves my point that there are great creative people here, but we still need to educate the clients to help us help them.

Friday, February 25, 2011

The face of a new generation

Everybody is trying to cash in on the huge Facebook success. It's seems like on a daily basis we see new Aps being developed for Facebook or even entire new sites that are based on Facebook and it's Data Base. But looking at the world today and the rapid changes it is going trough you can't not wonder about the not so far future. Is the world really (in the long run) going to stay a Facebook world when the connection between people will be more and more online? Or like many other things we will find Facebook as just another chapter in the pages of History. I know now it sounds absorbed, but think back of other things that changed the world, such as: Polaroid, Floppy disk, video and many more... and of course you surely remember CompuServe. The revolutions we all see now in the Arab world is already increasing the prices of oil and by so effecting the world's economy and the way we live. But will this effect keep us at home or will motivate us to go outside and interact? The Interesting thing is: That Facebook, the same thing that usually keeps us in the house by connecting online, became the same thing that helped all the people in Egypt gather outside. So maybe there is hope for us yet. I for one Like this thought.

Friday, February 18, 2011


There are lot's of words that end with the suffix ship. Friendship, fellowship, membership and hundreds more. Most of these words have a reason for having this suffix at the end. The suffix ship is one used to form nouns of state or condition, chiefly added to nouns and especially personal nouns. It can denote: quality, condition or also skill, act or power. When coming across the word censorship (especially when coming across the act itself), power is the one that leaps to mind. It's been ages since I came across real censorship. In advertising you do sometimes stumble upon censorship but even then it's "for the right reasons" (don't show nudity in prime time when kids can be watching and so on and so fourth). But when it appears in the form of narrow minded or even pathetic thinking, it shows how sometimes power is being used in the most ugliest way. So without further a due or redundant and double standard (sorry but it will be unethical on my part to explain the double standard issue) censorship...

Saturday, February 12, 2011

Waiting for Godot

A year ago when I embarked on this project, my blog that is, I did it for all the right reasons, subjectively of course. This was an outlet for me, a place to be or write creatively (sometimes) without having to answer to no one, not a boss nor a client just for me. But of course a blog, if it's a good one at least, attracts reactions (comments). Now, I did not by any form what so ever create this place in order to get commented on, but as I wrote on May 10, through time comments become a sort of a drug. You wake up in the morning and the first thing you do is... no it's not Facebook, it's checking in to see if there are any new comments. The funny thing is about comments, from my point of view that is, is that it's not like talk backs, you are not going to respond to each comment and start a discussion. So basically as I said before a blog is an outlet, nothing more nothing less. Unless, you are extremely lucky, get millions of viewers and become rich. Well that hasn't happened to me yet and I doubt it will. For conclusion, I will leave you with this thought... I don't really care if you comment or not. I just hope you keep on reading and enjoying this blog or continue pressing like in Facebook in order to spread the joy (lol). So until we meet again, or not...

Wednesday, February 9, 2011


Every year the "best" (I put the Quotation marks for a reason) ads take the main stage in the biggest show on earth, the Super Bowl. When I say the best I don't mean the ones who payed 3 million dollars for a spot of 30Sec, that's $100,000 per second for the best slot. We all know that all the big companies such as Audi, Coca Cola, Fedex and others are not only spending tons of money for being amongst the selected ones that appear in the Super Bowl extravaganza but they also produce special campaigns for that occasion. Now the life span of these commercials is of course much longer and they do reach a much bigger audience than usual. For instance the Super Bowl was watched by 100,000,000 people and lets not forget the extra views of these ads on the internet. Plus these are the only commercials in the world that the audiences are actually waiting for them before they are even aired. But still, one must wonder are these commercials aimed at us, advertisers, creative people etc.? Or at their real target audience? and if so is it worth it?
Well that's subjective, because as far as I am concerned, it most certainly is.

Creative of the super bowl

Sunday, February 6, 2011

What if God was one of us?

As usual, the most exciting, innovative and new things I hear about, come from my nephew (Ace, by name and by everything else). The PoLOC project is the latest thing I have learned about from him (and which was created by him). Somehow this thing left me completely gobsmacked. There are of course endless new ideas, some better than others, but what I loved about this one is the thought behind the concept. It is like The PoLOC project was meant for art but created by a philosopher. This is the ultimate art tool for the masses, with the sky as there infinite canvas. But on the other hand it is also a statement (at least I think so) that the earth is basically a huge canvas on which god or whoever created his/her masterpiece. I think the biggest issue here is the fact that in this project, art is being formed by the most basic tool - you. This is a form of creation in the deeper sense of the word that allows people to create, interact and change art as we call it and transform it into something bigger, something more accessible and the most important thing now... Share!


Thursday, February 3, 2011

Great minds think alike?

Every now and then you stumble upon two campaigns which have the same idea and the same creative solution or display for that idea. So, it can be that great minds think a like or maybe the clique is just a bit too much of a clique. In this case I am talking about the new two TV campaigns running at the same time. The first that went on air is Coca Cola Diet and the other of course is Pelephone. Now, I am not hinting in any way that first in is the original, I am just throwing in a thought. One other question is: should it (the second campaign aired) go on air as scheduled and take a chance of becoming more of the same and maybe even being perceived as a copy cat? Or should they go back to the drawing board? The truth is (well my truth) that both are OK, and I chose OK for a reason. I don't find both exceptionally original, but still, both are well made and both interpreted the same idea in different ways. Pelephone kept it's usual line of a Dr. Seuss utopia and colorful world and Coca Cola on the other hand stayed with it's interpretation of an X-generation MTV clip. Which one is better and which one will effect it's target audience more and give the client it's value for money? You will be the judge of that.


Forgive me guys for I have sinned, It's been 3 months since my last confession. Well, I have been neglecting my blog's duties, but ...