Different strokes

Working in advertising proves again and again that different people don't necessarily see different things, but rather they choose to see things differently. What I mean is that they see the same things but their interpretation is different. For example: picture an ad in which there is a cup of coffee with a cookie beside it on a red background. Now, where some of us will just see a cup of coffee with a cookie, others will see a communist ad for the working man. Some people might ask about the absence of the human factor; personally, I just see a cup of coffee with a cookie. I'm a simple guy. I know it's a very plain example, but I believe my readers are intelligent enough to understand and read between the lines.

Why am I writing this? I'm glad you asked. I am writing this because I just came back from a presentation in which a few different people had different takes on the campaign (which is OK if these opinions are based on common sense, but for the ones that aren't, wtf?). So yes, I am venting a bit, but so what? In the end they did like it (I think) and we will surely work together in the future (I am sure).