Tuesday, April 24, 2018


Forgive me guys for I have sinned, It's been 3 months since my last confession.
Well, I have been neglecting my blog's duties, but for a good reason. I left my 5+ years long job and started my 6 months (so far) vacation. I think this was defiantly one of the best moves I've made in my life so far. I am actually living for the first time in a very long time (not that I have anything to complain about). I am going to the beach, coffee shops, I am meeting friends, greeting my kids as they come home from school and basically have a lot of free time. I started learning the art of tattooing and even took a trip to Lapland to catch the Aurora Borealis, a long time dream of mine:

But... There is a down side of course, in order to have fun and maintain quality free time, one must have enough money, and that means WORK. So I am reluctantly starting to think about going back to work :-( It's basically a catch 22, you stop working in order to have more free time and more fun, but free time and fun both coast money, so you have to go back to work in order to get more money.
So you think to yourself... I Will get a job for a year or so, leave again and have fun again, right? Wrong... As you grow older you realize that no one is waiting for you with open arms as they used to anymore. So... I have decided to look for a job in which I'll have the most fun, the most international traveling and the most money of course.
Hold your fingers crossed.

Monday, November 27, 2017

Well, long time no see, hear what ever.
I have gone through some major changes in the past few months. I've quit my job and started realizing (after thinking about it for years) that I wasn't cut out for work at all and in a fixed location, i.e an office in particular. But this day and age, needing money of course I started thinking about the future. Meaning what will I be happy doing which will bring in some money but still. So now I am thinking about becoming a tattoo artist. I guess I have been using ink most of my life (real or digital) so it's not so far from my comfort zone and I believe creative is creative. I now understand my fascination with graffiti. So... Keep an eye out for me, I may surprise you and myself..

Tuesday, August 29, 2017

Would you like some fries with this copy?

Why does it bother me so much? People say it's an ego thing. I don't consider myself a person with an inflated ego (maybe that's ego too). Anyways it really bugs me when I see advertisers copy an ad, sign or a TV spot. An homage is fine, being influenced by something good that's fine too, we've all been there. But to copy? Come on, think for yourselves. I have these posts I call "great minds..." That brings some of these copied campaigns for you to judge. I understand the audience keeps changing, (product, country, age etc.) but come on.
So, I will leave you with this: If people never saw the ad before, isn't it still a rip-off?

Full disclosure, in my book these are great ads for great brands, but still...

Great minds...

When copying something...

Subject - Check
Sector - Check
Copy - Check


Forgive me guys for I have sinned, It's been 3 months since my last confession. Well, I have been neglecting my blog's duties, but ...