Sunday, May 27, 2012

Surprise test

For us advertiser meeting our target audience, at the exact time in which they need our product the most and with the best message available, well it's priceless. That is exactly what Chevrolet has done in it's brilliant campaign "Rescue Drive". Chevrolet decided to meet their future customers at the moment in which they are most likely to think bout a new car. When their own car breaks down. Chevrolet went to drivers that called a tow truck with a brand new Chevy, and invited them to take a test drive to get to their destination. Brilliant!

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