Sunday, May 27, 2012
Surprise test
For us advertiser meeting our target audience, at the exact time in which they need our product the most and with the best message available, well it's priceless.
That is exactly what Chevrolet has done in it's brilliant campaign "Rescue Drive". Chevrolet decided to meet their future customers at the moment in which they are most likely to think bout a new car. When their own car breaks down. Chevrolet went to drivers that called a tow truck with a brand new Chevy, and invited them to take a test drive to get to their destination.
Brilliant!
http://www.youtube.com/watch?feature=player_embedded&v=XMdChWtqpr8
Subscribe to:
Post Comments (Atom)
-
Next week I am going to give a lecture about branding and the relationship between the client and the advertising agency, to a bunch of regi...
-
Kippur day is of course a burned memory in the collective minds of all Israelis. But it is also a unique day that allow kids to run wild and... -
The american eagle of course. Obama has arrived in Israel, and with him: Air force one, two other cargo planes caring, three helicopters, t...
No comments:
Post a Comment