Thursday, December 24, 2020

Why did the headless chicken cross the road?

If one catches Covis 19 but doesn't get it checked, are they really sick? I'm not diminishing the importance nor am I ignoring the Covid 19 pandemic, but, I do think it has been blown out of proportion by the world's media. I don't recall a news coverage, not even in the darkest days of HIV, which had a daily count of the dead and infected. All we are missing now, are huge time displays located in every large city, displaying the daily "countdown", making it a true Netflix science fiction flick. Here in Israel, we're headed into a third lockdown and all I can think of, is: "is all this self-inflicted?" I don't mean by not taking care of each other, or not wearing a mask. I am talking about the self-inflicted media panic and disarray which made us all run like headless chickens, instead of managing this pandemic in a responsible and logical manner. So... why did the headless chicken cross the road? Well, it did so because it can't see the road with no head, all it can do is listen, and we all know nowadays electric cars are silent, so it really didn't have a praying chance :-( So do we keep on listening? And if we do, who should we listen to? The media? The government? Ourselves? I am not sure. Don't get me wrong I don't want to catch this virus either, but I also don't want to act like a headless chicken, I kind of like my head. And let's face it (no pun intended), without it how could we ever wear a mask?

Tuesday, December 1, 2020

If everyone thinks outside... what's left in the box?

Well, not much apparently. The race for solutions (for everything) from "outside the box" left us with just a bigger emptier box. The idea behind the concept is to look further beyond one's normal way of thinking, in order to come up with different answers to the same questions. Coming from the ad world, I am no stranger to the concept. Even now facing the Covid 19 virus everyone is trying to "think outside the box" and come up with creative solutions, but what about some good and straight up inside the box ideas? Maybe like, Idon't know, wearing a mask? keeping a social distance? not crowding? Shocking I know, but it was always right there inside the box. I think it is not only the thinkers but ruther the implementers of the ideas, i.e us that must retune to the box. Return to do what we can do easly. Stop listening to all the "outside the box" noise that comes from people who are trying desperetly to catalogue us in boxes. Don't get me wrong I am all for thinking and always looking for better and smarter solutions but... as long as it is done by us for us.

Great minds...