A new campaign by SONY shows us how to look beyond what our eye are use to. Well, not really, they just came up with a great idea (maybe not completely original but the use of it here is right on) for a T.V. campaign for it's new camera with panoramic capabilities. SONY chose famous pictures that we all know and took'em one step forward (or backward) by "showing" us what's "behind" the photo. I think, as the most hated sentence in the advertising world say: "Think outside the box", SONY took it literally and thought outside the frame:
So... E=mc2 or more?
Next week I am going to give a lecture about branding and the relationship between the client and the advertising agency, to a bunch of regi...
Crazy, the world is going crazy. Every month there is a new craze on youtube. First (well the first famous one) came the Flash Mob after tha...
Kippur day is of course a burned memory in the collective minds of all Israelis. But it is also a unique day that allow kids to run wild and...