Saturday, April 30, 2011

Relativity different

A new campaign by SONY shows us how to look beyond what our eye are use to. Well, not really, they just came up with a great idea (maybe not completely original but the use of it here is right on) for a T.V. campaign for it's new camera with panoramic capabilities. SONY chose famous pictures that we all know and took'em one step forward (or backward) by "showing" us what's "behind" the photo. I think, as the most hated sentence in the advertising world say: "Think outside the box", SONY took it literally and thought outside the frame:

http://www.youtube.com/watch?v=9dLiZ7HbX5g&feature=player_embedded

http://www.youtube.com/watch?v=YsS5PDwU8zE&feature=player_embedded

So... E=mc2 or more?

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