According to Wikipedia a brand can take many forms, including a name, sign, symbol, color, combination or slogan. The word branding began simply as a way to tell one person's cattle from another by means of a hot iron stamp. This is the short definition of the word brand.
But today of all days, the Holocaust day, this word is viewed from a different perspective. One of the many horrible acts done by the Germans was branding the Jews by numbering each and every one of them like cattle. But this same Inhuman act will allow us and the rest of the world to remember these branded people forever and ever. Because future will show that us Jews, where always and will always be the best brand in the world.