Once again I find myself shocked as I am watching an Israeli commercial on TV. Have I seen this before I think to myself, it looks new but I am sure I have seen this before. Ho yes 2004 Cannes festival, O a winner too. again this corner shares with you my readers my disgust in the lack of originality. You be the judge... again.
The Ad agency's comment (we've got to be fair):
"The idea for the campaign was born in our creative department. Well into production we watched the talked about commercial. It is important to clarify that the script is an original one."
Next week I am going to give a lecture about branding and the relationship between the client and the advertising agency, to a bunch of regi...
Crazy, the world is going crazy. Every month there is a new craze on youtube. First (well the first famous one) came the Flash Mob after tha...
Kippur day is of course a burned memory in the collective minds of all Israelis. But it is also a unique day that allow kids to run wild and...