A new year brings with it new promises. Like in the Olympics, every 4 years we see new records being broken even though we thought they will last forever. So it is normal to expect the creative boundaries to be challenged or even broken. I for one am expecting great things and hope not to be disappointed.
I think 2011 was a good year and a creative one (but not excellent) and I hope 2012 will be better. The audience today is intelligent and with a very short attention span. That is why they "demand" better creative (if we still what to convince them of anything that is), smarter medias and better ideas.
So to all you creative thinkers out there, I hope you'll have a great creative year.
I know I will.
Mazda xc3 The original - Levi's
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