Friday, October 14, 2011

Where do we go from here?

I thought I was the only one, but it seems like this is not the case. A few days ago a very good friend, a talented copy writer called me. He offered we volunteer to create a campaign for who ever needs it. Of course I agreed. Truth be told it's not only the volunteering fact that made me say yes, it is one of the reasons. But we will simply do creative together again, the thing that we were put on this earth for. But it appears that ad agencies here forgot what it is to be creative. It's not for the lack of creative minds of course, just look at international advertising web sites or check out world advertising competitions. We are there, big time. And it's not that creative doesn't sell, we know it does. All over the world including here, agencies that chose to stay creative, were very successful. So what is going on here?
I think, as long as we'll keep on walking through the desert for a cold drink, enter white fabrics accompanied by a scientist or simply keep on copying from each other, we wont find our way back. But still there is hope yet...

1 comment:

  1. גם אני חושבת שהעתקות הן הצד הפחות מוצלח בשטח, ויש הרבה, אולי ממי שלא מכיר אותך!!

    ReplyDelete

Would you like some fries with this copy?

Why does it bother me so much? People say it's an ego thing. I don't consider myself a person with an inflated ego (maybe that's...