Sunday, September 11, 2011

If the shoe fits

The future is here, but it isn't cheap. NIKE in a beautiful homage to Michel J. Fox is bringing out the shoes from "Back to the future" episode II, the NIKE MAG. The company will bring out only 1,500 pairs, each to be sold through an auction on eBay. The proceeds of this sale will go directly to The Michel J. Fox Foundation for Parkinson's Research. NIKE says: "This is your chance to own a piece of history and this is your chance to help". I say, time will tell if this piece of history will help changing the future.

http://nikemag.ebay.com/

at

1 comment:

Subscribe to: Post Comments (Atom)

Great minds...

  • Brand Master Flash
    Next week I am going to give a lecture about branding and the relationship between the client and the advertising agency, to a bunch of regi...
  • The streets have no name
    Kippur day is of course a burned memory in the collective minds of all Israelis. But it is also a unique day that allow kids to run wild and...
  • The egale has landed
    The american eagle of course. Obama has arrived in Israel, and with him: Air force one, two other cargo planes caring, three helicopters, t...