Wednesday, June 8, 2011

Self Fulfilling Prophecy

When a company chooses a name for itself and begins the journey to becoming a household name, it usually uses an ad agency or even a branding agency. The agency then conducts a survey that looks into the company's future audiences & markets and after learning all the facts, the name is chosen. Some companies are the first in their field or market and their name becomes a generic name, for example: Kleenex or Xerox, others just become known. When MIRS (Israels 4th cellular operator) came out, no one gave that name a second thought. But after a few years as a cellular operator and after winning the license for operating the new 3.9 generation GSM network, the name MIRS takes a all new meaning (for me at least). For those of you who did not get the point, I am sorry but I am not about to get myself slapped with a lawsuit for slander.
But... I will just say this: the next time you are about to pick a name for your company that supposed to see you through well into the future, think well, or you will be remembered but not in the way you hoped for.


1 comment:

  1. If I choose the name: shuly dor to my company, Is that good enough to be remembered?

    ReplyDelete

Would you like some fries with this copy?

Why does it bother me so much? People say it's an ego thing. I don't consider myself a person with an inflated ego (maybe that's...