Creative of the week

Androids of the world unite

Returning from the Tel Aviv gay parade I felt proud. Not proud of being gay which I am not (not that there is anything wrong with it) but proud of the the city I live in. Tel Aviv and the people living in it are acting as a beacon inside the dark middle east (I think it's actually called middle east because it's still in the middle ages). But the thing I actually wanted to write to you about, was the sponsorships and advertising in this event. The one that caught my eye he most was the open minded sponsorship by Android. It's amazing that in just a few years the Android icon has reach a status that usually takes years to achieve. Now the bond Android made between its brand and the gay community is not only courageous and risky in a way but is also Admirably. I guess the Android brand feels either safe enough in its status or it is still in the process of positioning itself as everyone's brand. What ever the reason may be I as an advertiser salute it.
I guess from now on when we search for something we can Gaygoole it

Creative of the week

Self Fulfilling Prophecy

When a company chooses a name for itself and begins the journey to becoming a household name, it usually uses an ad agency or even a branding agency. The agency then conducts a survey that looks into the company's future audiences & markets and after learning all the facts, the name is chosen. Some companies are the first in their field or market and their name becomes a generic name, for example: Kleenex or Xerox, others just become known. When MIRS (Israels 4th cellular operator) came out, no one gave that name a second thought. But after a few years as a cellular operator and after winning the license for operating the new 3.9 generation GSM network, the name MIRS takes a all new meaning (for me at least). For those of you who did not get the point, I am sorry but I am not about to get myself slapped with a lawsuit for slander.
But... I will just say this: the next time you are about to pick a name for your company that supposed to see you through well into the future, think well, or you will be remembered but not in the way you hoped for.

Creative of the week

"The classics are ready to return. Popeye. Wednesdays at 10 pm on Boomerang."

Thank you for flying Red Bull

The Red Bull Flugtag is back. Back in Tel Aviv that is. The Flugtag is a great way to celebrate creativity. Dietrich Mateschitz the crazy thinker behind this wonderful event called Flugtag (German for "Flight day") is actually the owner of Red Bull (thumbs up for courage and spunk) started this tradition in Austria back in 1991. The success was instant and since then it is being held every year in 35 cites around the world. Of course anyone who's anyone can join and make a fool of him/her self by trying to fly their machines:
maximum wingspan of 30ft, maximum weight including the kamikaze that is holding the... whatever he's holding should not be more than 205 Kg. Oh yes and be "powered by muscle, gravity or imagination. Regardless of how good (or bad) the designs are, ultimately they will all end up in the water, and for that reason all designs must be unsinkable and be built entirely from environmentally friendly materials without any loose parts".
Take a breather... now, it's true the fly boys (or girls) are being marked for their achieved distance, creativity and showmanship. But really come on, who in their right mind, both spectators and flyers care about the distance? All that really maters is how creative one can get and how fast the machine plunges to it's death. Throughout the years the Flugtag proved over and over again that there are very creative and imaginative people out there, all they really need to do is find the right outlet.
I may not be trying to fly myself into a "clean lake", yet, but I have found my outlet.
So you may not be able judge me by distance, but if you really feel judgmental, well...

And the cactus goes to..

Before this week come to an end I thought I'd tell you about the last Golden Cactus awards. On Wednesday morning we all arrived at the Hilton Tel Aviv where the award ceremony was about to take place. As always it started with a gallery displaying both print ads and outdoors advertising followed by a typical events breakfast.
As always there where lecturers and speakers and of course the award ceremony itself (with brunch in the middle). The thing is though, that as always, it was boring. This event holds in it the best creative minds in the industry, with a combined production capabilities and creative experience of at least 100 years, and yet as always it's one of the most boring and dry events you can imagine. Still, as always, it was fun to meet all your friend and see who moved where and who did what.
But those of us who remember the Adeaters nights that were held at the trendiest clubs in Tel Aviv, know that there is a another way and for you youngsters...

http://www.adeater.com/night-of-the-ad-eaters.htm

Anyways...congratulation to all the winners, who proves once again there is good advertising here, if you know where to look