SEX or SEO

The world can be divided into quite a few "before and after"s. I decided to divide it according to Google. Before and after Google. Google has changed our lives and our work of course in more than one way. Although it's "only" a search engine it completely changed the way we do business and marketing on the web. If in the world before Google I could have published an ad saying something like: "The best sex" which of course is saying exactly what it should. Today in the post Google world if we'd want the same tag line to work (bring in customers that is) it would probably say: "The best verity of online sex. The No. 1 sex site on the web, for men and women" or something of the sort. Which brings into question, what sells more, SEX or SEO (Search Engine Optimization)? Has Google actually invented a bigger USP than SEX? Are we now able to sell the stuff we used to sell using SEX, without it now, just by using the right SEO?
I wonder if in the near future I can use SEO to become a CEO?! One can hope no?