Marketing: the process by which companies create customer interest in goods or services.
Walking through the Market (any market that is) one can't help wondering, is marketing redundant or is it just a tool for the rich. The only kind of marketing you can hope to find in the market is "direct marketing" at best, which of course appears in the form of the shouting of the vendors. But, how dose it work? I know for a fact some people (including yours truly) love going to the market, regardless of the low costs. So, what is it then, and is marketing indeed a thing of the past? Well as an advertiser I don't think so. On the contrary, I think the market developed (without any intent) a different form of marketing which lacks any strategy, I call it ING (marketing).
The market became a brand, and this brand even has a U.S.P (unique selling proposition - to those of you who live outside the advertising bubble). If you ask any one, what does the market stand for, I am sure that the low prices wouldn't be at the top of their mind. The atmosphere, the smells, the hustle and bustle lets call it a different shopping experience and oh yes it is cheaper. But still without any marketing and advertising how do the people know about all that?
Well another form of marketing is of course M.T.E (mouth to ear), this form of marketing seems to work wonderfully in this case. So I think we can all agree that the market implements the best form of marketing:
Free and Profitable.
The only problem is, you can't use it, because actually it uses you
Walking through the Market (any market that is) one can't help wondering, is marketing redundant or is it just a tool for the rich. The only kind of marketing you can hope to find in the market is "direct marketing" at best, which of course appears in the form of the shouting of the vendors. But, how dose it work? I know for a fact some people (including yours truly) love going to the market, regardless of the low costs. So, what is it then, and is marketing indeed a thing of the past? Well as an advertiser I don't think so. On the contrary, I think the market developed (without any intent) a different form of marketing which lacks any strategy, I call it ING (marketing).
The market became a brand, and this brand even has a U.S.P (unique selling proposition - to those of you who live outside the advertising bubble). If you ask any one, what does the market stand for, I am sure that the low prices wouldn't be at the top of their mind. The atmosphere, the smells, the hustle and bustle lets call it a different shopping experience and oh yes it is cheaper. But still without any marketing and advertising how do the people know about all that?
Well another form of marketing is of course M.T.E (mouth to ear), this form of marketing seems to work wonderfully in this case. So I think we can all agree that the market implements the best form of marketing:
Free and Profitable.
The only problem is, you can't use it, because actually it uses you
עדיין קניה בשוק היא חויה הרה יותר נחמדה מאשר בחנות כל שהיא, שלא לדבר על המחירים הזולים. תוכל להראות בבגד סופר מודרני ומיוחד במחיר מצחיק אם תדע איך לקנות ואיפה.
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