Creative of the week

Virtual corner

Facebook has long since become the virtual Hyde Park Speakers' corner. There are some major differences of course, but the basic is the same. In Speakers' corner you speak your mind regardless if your audience agrees with you or not, or even if it's there at all. Now on Facebook the principle is the same but the most significant difference in my opinion is the fact that you can say your piece and leave, and then decide when to come back and "face" the audience.
In the virtual world of Facebook most of the audience are pre-chosen (your friends' list) so you're bound to find some that share your views (another factor that makes it easier) and of course on Facebook it never rains, snows or even gets cold.
But seriously I am all for freedom of speech and I believe the fact that there is a global and accessible Speakers' corner is priceless, I just haven't decides yet if I want to be a permanent spectator.
But hey, who's asking me right?

Creative of the week

It's half time

http://www.superbowl-commercials.org/cat/2014

There is no car - Creative of the week

http://www.youtube.com/watch?v=Ob-wn52Dkmk

Creative of the week

Me myself and I

Two day ago I went to an audition for the 4th season of "The Amazing Race" Israel. You are probably asking yourselves why? Well, the true reason varies. It starts with traveling, a bug I've had since I can remember myself. The second is extreme sports and last of course is going on a world wide prepaid vacation.
As an advertiser I know everything about rating and typecasts. But sitting inline for the audition made me take a step back and look at it from another perspective. Where do I fit in and under what typecast? Then I thought, isn't looking for someone different or special while burrowing through stigmas and typecasts, really defeats the purpose? And what is unique, different or special if they become part of the mainstream (which is great)? And do these shows perpetuate typecasts or helping them become acceptable and "normal"?
Going to this kind of shows put people in the same boat with the same exact starting point and the same conditions. Now I know that the casting director and producers probably do not have hopes for equality and it even defeats their true purpose - rating. But it all raises another question. In an equal society when there are no groups, categories or typecasts, who counts as special or unique, and could or should there be one?