Wanna like? Sike!

Since when did our lives become so heavily influenced by people who we don't know, don't respect, and who barely know what are they on about most of the time? According to Time Out magazine's recent article about Israel's 50 most influential people in the digital age, since, like, right now. To be honest, it didn't really shock me so much, but to think that the most influential people are basically people who get the most "Likes" on social media, well, that makes me shudder. To think that every time I "Like" something on facebook I actually help someone I hardly recognize become more influential. It's a scary thought.
So... if you think about it, I am the most influential person; the more I Like, the more I influence.
Deep down I always knew I was a social leader (yeah, right), but still, to know I help decide who the most influential people of our time are ,well, I Like it.

Creative of the week

Different strokes

Working in advertising proves again and again that different people don't necessarily see different things, but rather they choose to see things differently. What I mean is that they see the same things but their interpretation is different. For example: picture an ad in which there is a cup of coffee with a cookie beside it on a red background. Now, where some of us will just see a cup of coffee with a cookie, others will see a communist ad for the working man. Some people might ask about the absence of the human factor; personally, I just see a cup of coffee with a cookie. I'm a simple guy. I know it's a very plain example, but I believe my readers are intelligent enough to understand and read between the lines.

Why am I writing this? I'm glad you asked. I am writing this because I just came back from a presentation in which a few different people had different takes on the campaign (which is OK if these opinions are based on common sense, but for the ones that aren't, wtf?). So yes, I am venting a bit, but so what? In the end they did like it (I think) and we will surely work together in the future (I am sure).

Creative of the week

A class

7 months into my daughter's first grade the board of education decided that it's enough learning how to read and write in print letters, it's time to switch to handwriting. Now, it all sounds good but, things have changed. We now read and write more and more in our computers or our smart phones and less with a pen and paper. So it seems to me that it becomes less important (not redundant of course) to learn how to read and write the handwriting style.
Just a thought.

homage

We've all seen the amazing Old Spice campaign, probably more than ones. Rethink is a Canadian breast cancer charity that decided they need to take a different, more bold approach in order to reach the younger under 40 crowd. Therefore they produced an homage to the Old Spices campaign. To be honest, it's not half bad:

http://www.youtube.com/watch?feature=player_embedded&v=VsyE2rCW71o

Creative of the week

"Closer to the classical"