Creative of the week

The night before tomorrow

Working at an ad agency you get quiet families with getting home in the dark. But there is something rewarding about seeing your work the next day on a magazine's chrome papers or on a massive billboard on your way to work. Working in High-Tech on the other hand does have some similarities, but when you weigh it in, the differences are obvious. Yes you work long hours and yes you start understanding, what is it like for vampires to never see the light of day, but at the end of the day something is missing. I realized that being creative is not enough for us (Ad men), we need others to enjoy our work otherwise it's all for our portfolio (it's OK and important sometimes) and no it's not enough. Because our mission in life, even if you don't know it yet, is to make others feel: smile, yearn, love even hate, and if we are not doing that, we're simply not doing our job. Night or day.

One step forward two steps back

All of a sudden it struck me. I realize why men are trying to get ahead in life and become the boss. True, there is the issue of more money, but still there is more to it, and I have figured it out. When you grow up, finish the army and get your own place, for the first time you actually become your own boss. And then live moves along and you find yourself in a relationship and after that even married.
OK what just happened? Have I been demoted? Well... you defiantly got a new boss. All of a sudden you are not calling the shots anymore and you are not your own boss. But OK you can live with that because you are happy, right? So, you get happier and have kids.
WOW hold on, have I been demoted again? Sorry "boss" yes you have. You now have another boss or two more or even... well you do the math.
So basically as you progress in your professional career and move up the ladder,
in your private life you are moving down (down the food chain that is). Think of it as one of those two sided ladders, where you can stand at the top with one leg on each side, but you can't really move like that and it's really not stable.
But hey at least when the night comes and everybody is asleep, you are the lord of the manor once more.
Well got to go now I need to prepare tea for the V.P

Creative of the week

The tent commandments

Every protest or event bring out the best from the creative minds of every Joe shmoe. Usually this creative burst comes in the form of stickers. The current public protest in Tel-Aviv is no different but extremely creative. New stickers and slogans are seen on a daily basis and most of them as always are from the people themselves rather than ad agencies. For me as an advertiser it's a field day. Just seeing all these stickers and slogans is simply wonderful plus we are doing something positive for a change. I know I am saying we and I do not live in a tent, but I do go to all the protests and I am a part of the middle class.
So, tent or not show some solidarity...

Creative of the week

While you were sleeping

Yes it's Sunday again, early in the morning to be exact. Everyday the same story. You wake up, take the kids to wherever they need to go to, drive to work (on the electric scooter of course) and even before the morning coffee you sit down in front of the computer and basically start your day. You check your emails first, then you log-on to your blog, if you have one, from there you visit Facebook just to see if anything has happened in the world during the night. Of course things rarely do. The same news with different titles, a few old "jokes" from bored people and Oops... some of your friends have new friends. Don't get me wrong, writing this post is basically doing the same but I am at work at 08:20 in the morning so I have an excuse. One thing you do discover is that other people apparently have lives and while you are sleeping they actually do stuff, or they're just acting as if they do. In any case I just spent 20 minutes on you, only around 8 hours to go...