Every year the "best" (I put the Quotation marks for a reason) ads take the main stage in the biggest show on earth, the Super Bowl. When I say the best I don't mean the ones who payed 3 million dollars for a spot of 30Sec, that's $100,000 per second for the best slot. We all know that all the big companies such as Audi, Coca Cola, Fedex and others are not only spending tons of money for being amongst the selected ones that appear in the Super Bowl extravaganza but they also produce special campaigns for that occasion. Now the life span of these commercials is of course much longer and they do reach a much bigger audience than usual. For instance the Super Bowl was watched by 100,000,000 people and lets not forget the extra views of these ads on the internet. Plus these are the only commercials in the world that the audiences are actually waiting for them before they are even aired. But still, one must wonder are these commercials aimed at us, advertisers, creative people etc.? Or at their real target audience? and if so is it worth it?
Well that's subjective, because as far as I am concerned, it most certainly is.
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