The right cast, what else?

Sometimes you don't need the best creative or the best visual effects, you just need the right characters to tell your story...

Great minds...

Life of a brand

Cuts like a blade

I guess there is always a marketing hidden agenda, or is there?
But still, one must appreciate and respect the last Gillette campaign. Like Nike and a few other  brands before, Gillette is taking a social stand.
It's not always easy and not always safe but I think that in the long run it will pay off. First for all, for us as a society and then for the brand itself (like in Nike's case).

So I believe we can embrace the good messages and ignore the hidden agendas (if there are any) and start using advertising to educate for future good ratter than blind consumption.

Challenge that...

Everyday a different challenge. Eat a spoon full of cinnamon or join the 30 days green smoothie challenge and now the ten years one. What is up with us people? Are we so bored or our we so overly creative? I think it's a mix of both. First of all there are a few that definitely came from a red-eyed, extremely happy bored mind. Take the Snoot challenge for instance, the one where people get their dogs to shove their snouts into the owners hands. Or, the falling stars challenge in which people were posting photos of themselves lying down on their faces as if they've fallen down or passed out.
Come on you've got to be really bored for that, no? But on the other hand, take for example the Invisible box challenge, true it even ended in tears sometimes but still it was a cool idea to begin with. But a truly creative one, well, Can't think of one. I hope you got some for me but if you don't, here is a new one:

Get a commercial of a sort (or a print ad) and create an answer for a competitor. Now the challenge is not only to create the best answer, but ratter not to get sued.

“It must be the car. Chick’s always dig the car” - Batman (Val Kilmer)

don_quixote.com

Yesterday I finally got it. I finally understood what Miguel de Cervantes was talking about in Don Quixote. As I was talking to my media provider (online TV& Internet) I realized that no matter what I say or do I am actually fighting windmills. The level of service we're used to receiving in this country is so bad that instead of being surprised by a bad one, we are amazed by a good one.

We all know, mistakes happen and problems do occur, but the way one handles them, is how you measure good service in my book. The worst thing is getting bad service with a smile. I know it's not for the lack of will to help it's more the inherent misunderstanding of what service actually means, and it is even more frustrating.

So, after a few calls back and forth (with one over an hour and 45m) I have realized that there is nothing I can do to change the situation. I can disconnect from them, but they wouldn't care, I can stay, but then I admit defeat, so I basically lose on both ends. And that is a horrible feeling, realizing that in that particular situation you are powerless and unimportant. However, I keep hoping things will change here (and maybe they do in some areas, at least in my hometown Tel-Aviv and we will be able to receive the kind of service that will take the wind out of our windmill :-)