Always the Sun

As you know I am a very pro saving the planet and using perishable goods kind of guy. What's that got to do with anything? Well, an ad agency here in Israel (Baumann Ber Rivnay, Saatchi & Saatchi) just won the well deserved Gold prize for a print ad in Adsoftheworld.com's blog. The idea behind the ad was hitching the sun's power to promote a green construction company. The ad looked as if it is printed in plain B&W with the title: Look at the page facing the sun light. Once you did, the ad with all its colorful glory revealed itself. I think it's a great idea with beautiful execution and even more an important and educational message. Once again it proves my point that there are great creative people here, but we still need to educate the clients to help us help them.

http://www.youtube.com/watch?feature=player_embedded&v=yHv8yc_Bm7I

Start the week with a smile

http://adsoftheworld.com/media/tv/nissan_sports_illustrated_model_vs_model_acceleration

The face of a new generation

Everybody is trying to cash in on the huge Facebook success. It's seems like on a daily basis we see new Aps being developed for Facebook or even entire new sites that are based on Facebook and it's Data Base. But looking at the world today and the rapid changes it is going trough you can't not wonder about the not so far future. Is the world really (in the long run) going to stay a Facebook world when the connection between people will be more and more online? Or like many other things we will find Facebook as just another chapter in the pages of History. I know now it sounds absorbed, but think back of other things that changed the world, such as: Polaroid, Floppy disk, video and many more... and of course you surely remember CompuServe. The revolutions we all see now in the Arab world is already increasing the prices of oil and by so effecting the world's economy and the way we live. But will this effect keep us at home or will motivate us to go outside and interact? The Interesting thing is: That Facebook, the same thing that usually keeps us in the house by connecting online, became the same thing that helped all the people in Egypt gather outside. So maybe there is hope for us yet. I for one Like this thought.

When design meets copy

http://www.noupe.com/showcases/clever-logo-designs-that-speak-for-themselves.html

...ship

There are lot's of words that end with the suffix ship. Friendship, fellowship, membership and hundreds more. Most of these words have a reason for having this suffix at the end. The suffix ship is one used to form nouns of state or condition, chiefly added to nouns and especially personal nouns. It can denote: quality, condition or also skill, act or power. When coming across the word censorship (especially when coming across the act itself), power is the one that leaps to mind. It's been ages since I came across real censorship. In advertising you do sometimes stumble upon censorship but even then it's "for the right reasons" (don't show nudity in prime time when kids can be watching and so on and so fourth). But when it appears in the form of narrow minded or even pathetic thinking, it shows how sometimes power is being used in the most ugliest way. So without further a due or redundant and double standard (sorry but it will be unethical on my part to explain the double standard issue) censorship...

Creative of the week

Waiting for Godot

A year ago when I embarked on this project, my blog that is, I did it for all the right reasons, subjectively of course. This was an outlet for me, a place to be or write creatively (sometimes) without having to answer to no one, not a boss nor a client just for me. But of course a blog, if it's a good one at least, attracts reactions (comments). Now, I did not by any form what so ever create this place in order to get commented on, but as I wrote on May 10, through time comments become a sort of a drug. You wake up in the morning and the first thing you do is... no it's not Facebook, it's checking in to see if there are any new comments. The funny thing is about comments, from my point of view that is, is that it's not like talk backs, you are not going to respond to each comment and start a discussion. So basically as I said before a blog is an outlet, nothing more nothing less. Unless, you are extremely lucky, get millions of viewers and become rich. Well that hasn't happened to me yet and I doubt it will. For conclusion, I will leave you with this thought... I don't really care if you comment or not. I just hope you keep on reading and enjoying this blog or continue pressing like in Facebook in order to spread the joy (lol). So until we meet again, or not...