Creative of the week

Great minds think...

As I browsed trough some of the latest ads from around the world I came upon an ad for a gym that calls us to "Save your body" while playing on the "Save your souls" narrative.

The thing is, yours truly published an add like this a few years back and I at least think that, well...

The new one:

Mine:

Ad as friend

Six degrees of separation. this is a notion that refers to the idea everyone is on average approximately six steps away, by way of introduction, from any other person on earth, so that a chain of, "a friend of a friend" statements can be made, on average, to connect any two people in six steps or fewer. (Wikipedia).

But only a week ago a research conducted by facebook claims that the average person needs has dropped to only 4.7 connections to reach anyone on the globe famous or not. But what does it really mean? Does it mean that I can call, lets say Obama and invite him for coffee? Or maybe even sit down with Ahmewanijad for peace talks? I think not. The notion behind Six degrees of separation is nice and probably true but it is a theory because our "connections" lets say on facebook are not really connections.So I have decided to run a small experiment on my own. I want an appointment with (I will make it easy for you :-) ) Sean Parker. So I am waiting to see which one of you will pick up the glove and arrange this meeting for me.

You can even use 8 degrees, I will not hold this against you.

Old Spice New creative

http://www.youtube.com/watch?v=ytx2jU2MyWg&feature=player_embedded

Creative of the week

The shoe is on the other foot

Well It looks like yours truly has found yet another "to close for comfort" look alike. But it appears that this time it's the other way around. Now, I am not sure how original the first one was but still from 2009 till today there was time to think of an original idea.

Again, you be the judge:

The original (The first)

http://www.youtube.com/watch?v=Pa9pndztuK0

The new one (trying to stay bias)

http://www.youtube.com/watch?v=oT9wsiF6Who&feature=player_embedded

Creative of the week