What is the definition of a brand? Well according to Wikipedia, the word brand began simply as a way to tell one person's cattle from another by means of a hot iron stamp. But how does one go about branding a Jewish holiday? Media, media and more media, well in this case it was more M.T.E (Mouth to ear) and wallah we got L"G Ba'omer, a well branded and well known holiday.
If you think about it, the bonfire was one of the first form of communication i.e media, so L"G Ba'omer is truly the first advertisers holiday. So when you see an ad campaign for LG or just the LG logo somewhere around the world, don't forget, we had that brand first (we just never got around to purchasing the domain). So next time you are thinking how to "burn" more of your clients money on a huge campaign, just go and build a big bonfire instead.
It's not less effective
If you think about it, the bonfire was one of the first form of communication i.e media, so L"G Ba'omer is truly the first advertisers holiday. So when you see an ad campaign for LG or just the LG logo somewhere around the world, don't forget, we had that brand first (we just never got around to purchasing the domain). So next time you are thinking how to "burn" more of your clients money on a huge campaign, just go and build a big bonfire instead.
It's not less effective
so we can actually take some of LG profit :-)
ReplyDeletenice one.