The end of innocence, mine

For those of you who don't know, my most recent job was V.P. creative at Gal ad agency. Gal specializes in the ultra-orthodox market. One of our leading clients was Tnuva (which I am sure you are all familiar with). During my work there we produced some really nice creative work for this client (not an easy one). Everything went well until one day our "partner" in the non religious market took our ad and copied it for the same client in an embarrassing way (for him). At first we got upset, but on the other hand, we felt complimented, because it was the biggest ad agency in Israel.
A few weeks ago I uploaded an ad we designed for the same client to this blog, so you can imagine my surprise when two nights ago I catch on T.V a copy of this ad, again from the same agency.
I seriously doubt there are no more original ideas out there, so whats up? Are we really so lazy? And don't tell me that great minds think alike, because even when they do, lightning doesn't strike twice.

P.S.
Sorry for the poor picture quality it's was taken with my cell phone from the T.V

V.P Creative: Me
Creative Director + copy: Asaf Hammer
Art Director + 3D: Robert Mizikovsky