We all know, in order to succeed you need money.
We start with a product, we then map the target markets and of course hire the best campaign manager and creative people money can buy. Now, we start the campaign: we choose fonts and colors, design a logo and sometimes even look for sponsors to help us with the expenses. Soon enough our product becomes an international brand. A few years go by and business is doing great. But slowly, things are changing, we start loosing major markets abroad (even markets we always dominated at home) to our competitors (smaller ones) and in the process the brand itself looses face. You start wondering is the product not what it use to be? should we change a sponsor (oh we did) should we change COLORS?
Wow, let not get ahead of ourselves, it's just basketball
oops we actually won
We start with a product, we then map the target markets and of course hire the best campaign manager and creative people money can buy. Now, we start the campaign: we choose fonts and colors, design a logo and sometimes even look for sponsors to help us with the expenses. Soon enough our product becomes an international brand. A few years go by and business is doing great. But slowly, things are changing, we start loosing major markets abroad (even markets we always dominated at home) to our competitors (smaller ones) and in the process the brand itself looses face. You start wondering is the product not what it use to be? should we change a sponsor (oh we did) should we change COLORS?
Wow, let not get ahead of ourselves, it's just basketball
oops we actually won
אחד
ReplyDeleteשארפ
שארפ
שארפ
שבשמיים ובארץ!
אסף
רק נסיון כי אנחנו לא מצליחיםאצל הדר
ReplyDeleteמפתיע וחכם
ReplyDeleteאמרת בדיוק את מה שכולם רוצים רק שיש שקורים דברים שמשנים את כל הראיה לגמרי.
ReplyDelete