Fighting Windmills

Once again we have proven to ourselves and to the world, we are fighting windmills. How can we win anything when we try to explain while the other side uses propaganda, when we use democracy and the other side have dictators, how can we expect to be heard when we can offer the world "nothing" (except maybe: Nobel prices, medical marvels, amazing agriculture unbelievable hi-tech inventions etc.) and the other side is offering, oil? Really you can't expect us to win against a windmill.
Lets face it, we are not like Don kihote, he had help, Sancho Panza, who do we have, America? Come on, at least Sancho loved his master and didn't suffer from double standards.
I believe this is one campaign we can't sell, not even to ourselves. Don't get me wrong I am behind our soldiers 100%, but they like us are fighting windmills. One thing I am sorry about...
I don't know how to say to the world, Fuck You in Turkish

Patriot games

In the past few years we are bombarded with colorful, technical, professional and foreign looking campaigns. Now, we do have in Israel really talented creative, technical and professional people (and no I am not being patriotic just honest) as proven year after year at the Clio and a few other creative competitions.
So I ask myself why? Do we hate ourselves so much that we are not able to buy anything unless it's "not from here"? I am not saying I didn't have my share of "Americanization" but still, what's up? Why can't we have a colorful, technical, professional Israeli looking campaigns.
I'll tell you why... Because it is a common thought orattitude that all Israelis are lacking the capability to grasp something more than G. Yafit or Goldstar beer (no offense). I am sorry, I beg to differ, It's about time WE start selling ourselves as smarter more sophisticated audience, because face it advertisers, we are basically downgrading ourselves

Creative of the week

I know it hasn't been a week but I just couldn't help myself

A test for stupidity

This year the test for stupidity came in the form of a leaked Math Test.
Now, back in the day, if something like that would have suddenly fallen in our laps, a few "smart" steps would have been taken. First of all of course, we'd BE QUIET ABOUT IT, next we would have passed it on to a few selected friends, but what ever we would have done we most certainly not publish the fact we had it. True, back then we didn't have the Internet so subsequently we didn't have Facebook, but still, I believe (or dieing to believe) we weren't that stupid. So, I think it is a waste of time to test these kids because what ever score they get, well... in the words of Hommer Simpson: Dhoo

Creative of the week

Different? - I don't think so

The first thing you (creative "person") will say to a new client is: "I think different". Yes I know you see other agencies, but we really do think different, plus of course, we'll be cheaper and you will be our main client (and more bullshit), but first of all, different. Do you really (I say you because, I know I do) mean that? Because I am puzzled. People, explain to me how come two ad agencies, both Israeli, Both represent a large beverage company (both think different, not) come out with an almost the same campaign slogan?
Of course I am talking about SCHWEPPES (drink different) on one hand and SKOL (it's different) on the other. I bet you the client is thinking something different now, a different agency maybe? well if he is not he deserves it

All the money in the world

We all know, in order to succeed you need money.
We start with a product, we then map the target markets and of course hire the best campaign manager and creative people money can buy. Now, we start the campaign: we choose fonts and colors, design a logo and sometimes even look for sponsors to help us with the expenses. Soon enough our product becomes an international brand. A few years go by and business is doing great. But slowly, things are changing, we start loosing major markets abroad (even markets we always dominated at home) to our competitors (smaller ones) and in the process the brand itself looses face. You start wondering is the product not what it use to be? should we change a sponsor (oh we did) should we change COLORS?
Wow, let not get ahead of ourselves, it's just basketball
oops we actually won