If everyone thinks outside... what's left in the box?

Well, not much apparently. The race for solutions (for everything) from "outside the box" left us with just a bigger emptier box. The idea behind the concept is to look further beyond one's normal way of thinking, in order to come up with different answers to the same questions. Coming from the ad world, I am no stranger to the concept. Even now facing the Covid 19 virus everyone is trying to "think outside the box" and come up with creative solutions, but what about some good and straight up inside the box ideas? Maybe like, Idon't know, wearing a mask? keeping a social distance? not crowding? Shocking I know, but it was always right there inside the box. I think it is not only the thinkers but ruther the implementers of the ideas, i.e us that must retune to the box. Return to do what we can do easly. Stop listening to all the "outside the box" noise that comes from people who are trying desperetly to catalogue us in boxes. Don't get me wrong I am all for thinking and always looking for better and smarter solutions but... as long as it is done by us for us.