We sometimes call it "Talent" or "Celeb" but basically when we use someone famous to promote a brand or a product we are actually using a brand to promote a brand. Well you know symbiosis. It's kind of funny when you think about it because the bigger the brand, the bigger the chances this symbiosis will occur (more money of course). But who is doing who service here? Obviously the "Talent" is getting compensated big time for his services. But still, if his career is slowing down a bit, he may come cheaper but the service done to him is priceless.
Now I know it not the first time and definitely not the last, but the great endless concept behind the Snickers ads is just, well....
http://www.youtube.com/watch?v=Ys0cmMiW6bI&feature=player_embedded
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נכון שיש פרסומת סמויה אבל זה לא יותר מנחמד. לא התלהבתי מהפרססומת.
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