As you know I am a very pro saving the planet and using perishable goods kind of guy. What's that got to do with anything? Well, an ad agency here in Israel (Baumann Ber Rivnay, Saatchi & Saatchi) just won the well deserved Gold prize for a print ad in Adsoftheworld.com's blog. The idea behind the ad was hitching the sun's power to promote a green construction company. The ad looked as if it is printed in plain B&W with the title: Look at the page facing the sun light. Once you did, the ad with all its colorful glory revealed itself. I think it's a great idea with beautiful execution and even more an important and educational message. Once again it proves my point that there are great creative people here, but we still need to educate the clients to help us help them.
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ReplyDeleteBeautiful !!!!!
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