Creative of the week

Creative of the week

The war on public opinion

Like in every armed battle the war for public opinion is crucial. It's always a problem trying to explain your actions while the other side is using propaganda. Well, it's old news that the internet made the world smaller and since Vietnam, war became the best reality show. The Internet and the social medias made it possible for people to express themselves and become "ambassadors" for their couse. Israel is now in its god only knows what No. war, and it seems that for the first time propaganda is not on the wining side and Israel and its "ambassadors" are doing a terrific job.
This brings out the creative side in all of us. But still some are more creative than others...

Creative of the week

Win win situation

My ad for our win in the Effie awards

Creative of the week

Spot the not

Now what is wrong with this picture? Well this Yoplait campaign just came out in Asia. The next was created by myself, Robert Mizikovsky and Asaf Hammer about 5 years before.

I believe it still looks better, you?