Creative of the week

Creative of the week

The war on public opinion

Like in every armed battle the war for public opinion is crucial. It's always a problem trying to explain your actions while the other side is using propaganda. Well, it's old news that the internet made the world smaller and since Vietnam, war became the best reality show. The Internet and the social medias made it possible for people to express themselves and become "ambassadors" for their couse. Israel is now in its god only knows what No. war, and it seems that for the first time propaganda is not on the wining side and Israel and its "ambassadors" are doing a terrific job.
This brings out the creative side in all of us. But still some are more creative than others...

Creative of the week

Win win situation

My ad for our win in the Effie awards

Creative of the week

Spot the not

Now what is wrong with this picture? Well this Yoplait campaign just came out in Asia. The next was created by myself, Robert Mizikovsky and Asaf Hammer about 5 years before.

I believe it still looks better, you?

The final countdown

It's almost 3 years since my dad died from ALS. His form of this horrible illness was record braking and the downhill was extremely quick. As time passed and things became worst for my dad I found it harder to understand why an amazing, strong person like him doesn't fight back and simply fades away. It took some time for me to understand, really understand why.
This morning I read a post on Facebook http://www.facebook.com/photo.php?fbid=10151340995457176&set=a.10150231898867176.371151.260689792175&type=1&theater
written by a guy that is going through the same thing my father did only slower (haven't decided which is better). He writes about his last and final year on earth. Now the concept itself is scary on its own, but the acknowledgment that you have an expiration date and that nothing you can do will change that, its even worst.
He writes about how he tried to accomplish the most in his "spear time". But is there a point to "collecting" experiences before we go? Isn't it like competing in a race when you know it's finished, it's night time and all the runners have left home, what's the point?
Well... my dad decided there isn't any. Now being the extreem non believer that he was (like yours truly) his all life, my dad stuck to his truth till the end. He didn't try to have more fun, he didn't plan any trips, he simply decided on a quick check out.
That I can understand.