Cha'o bella

Spending the week in Italy reminded me all that I love about arts and design. Everywhere you look at and everything you touch looks like it's been thought of. The buildings, the shops and even the trees are set in the right location and angle. The funny thing is that the Italians are thought to be the "worst" of the european. In many ways maybe they are closer to us than to Europe. They are outgoing, friendly, a bit louder than their neighbors but still they are in a class of their own. Visiting some of the stores of the world's leading fashion icons, fills you with respect and admiration. As an advertiser I know that everything can be turned into a brand but only the real thing can stay one for decades.