We've all seen the amazing Old Spice campaign, probably more than ones. Rethink is a Canadian breast cancer charity that decided they need to take a different, more bold approach in order to reach the younger under 40 crowd. Therefore they produced an homage to the Old Spices campaign. To be honest, it's not half bad:
http://www.youtube.com/watch?feature=player_embedded&v=VsyE2rCW71o
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Love it Tamir, only problem is I kept forgetting what they were talking about!!!
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