Wanna like? Sike!

Since when did our lives become so heavily influenced by people who we don't know, don't respect, and who barely know what are they on about most of the time? According to Time Out magazine's recent article about Israel's 50 most influential people in the digital age, since, like, right now. To be honest, it didn't really shock me so much, but to think that the most influential people are basically people who get the most "Likes" on social media, well, that makes me shudder. To think that every time I "Like" something on facebook I actually help someone I hardly recognize become more influential. It's a scary thought.
So... if you think about it, I am the most influential person; the more I Like, the more I influence.
Deep down I always knew I was a social leader (yeah, right), but still, to know I help decide who the most influential people of our time are ,well, I Like it.

Creative of the week

Different strokes

Working in advertising proves again and again that different people don't necessarily see different things, but rather they choose to see things differently. What I mean is that they see the same things but their interpretation is different. For example: picture an ad in which there is a cup of coffee with a cookie beside it on a red background. Now, where some of us will just see a cup of coffee with a cookie, others will see a communist ad for the working man. Some people might ask about the absence of the human factor; personally, I just see a cup of coffee with a cookie. I'm a simple guy. I know it's a very plain example, but I believe my readers are intelligent enough to understand and read between the lines.

Why am I writing this? I'm glad you asked. I am writing this because I just came back from a presentation in which a few different people had different takes on the campaign (which is OK if these opinions are based on common sense, but for the ones that aren't, wtf?). So yes, I am venting a bit, but so what? In the end they did like it (I think) and we will surely work together in the future (I am sure).

Creative of the week

A class

7 months into my daughter's first grade the board of education decided that it's enough learning how to read and write in print letters, it's time to switch to handwriting. Now, it all sounds good but, things have changed. We now read and write more and more in our computers or our smart phones and less with a pen and paper. So it seems to me that it becomes less important (not redundant of course) to learn how to read and write the handwriting style.
Just a thought.

homage

We've all seen the amazing Old Spice campaign, probably more than ones. Rethink is a Canadian breast cancer charity that decided they need to take a different, more bold approach in order to reach the younger under 40 crowd. Therefore they produced an homage to the Old Spices campaign. To be honest, it's not half bad:

http://www.youtube.com/watch?feature=player_embedded&v=VsyE2rCW71o

Creative of the week

"Closer to the classical"

The future is here

Purim is the time to dress up and basically become all you can or want to be. But of all people it's the orthodox that surprised me. In the one day they can take off the black and white and bring some colors into their lives, they choose (not all) to dress up as themselves in the future. Let me explain, the vast majority of the kids I saw in Bnei Brak today (and don't ask what was I doing there) were dressed up as rabbis or just as old religious people.
Why am I telling you all this, and why now? Well ipad3 or the new ipad as Apple is calling it so far, is basically dressed up as itself. It may have a new beard and maybe a better coat but it is still the same ipad.
"Not that there is anything wrong with it" as Seinfeld ones said.

Creative of the week

The puffy shirt

This morning I found myself in a scene taken right out of an episode form Seinfeld. Every morning when I send off my youngest to her kindergarden she runs to the window to wave me off. But while waving me off she always has to say something as well. The problem is that the window is shut and of course I can't hear a thing. so it became a daily task to try and decipher what the hell is she on about. Like Seinfelf I often find myself trying to understand when have I promised this or that (which apparently I have in one of those mute conversations) and explain why I don't remember. So if you see me wearing a puffy shirt or doing something out of the ordinary know this... I probably didn't read the signals right.