Facebook, My space, TheLoop... Coca-Cola? It seems like the entire world is on board the social idea. Social networks, social studies and even social campaigns. Last May Coca-Cola came out with a guerrilla campaign that promotes friendships in a cool way. They basically offered two bottles of coke for the price of one, but with a small catch...
http://www.youtube.com/watch?v=1Pk07lQS3gs
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