2 for the price of friendship

Facebook, My space, TheLoop... Coca-Cola? It seems like the entire world is on board the social idea. Social networks, social studies and even social campaigns. Last May Coca-Cola came out with a guerrilla campaign that promotes friendships in a cool way. They basically offered two bottles of coke for the price of one, but with a small catch...

http://www.youtube.com/watch?v=1Pk07lQS3gs

Creative of the week

A Double Life

As if I have enough time for one life, now I am starting my second. No, I don't mean the second half of my life. Been there, done that. I am talking about the fact that our new social network TheLoop is taking its first steps and me like a proud dad holding its hand. It's true I'm not a Facebook buff, never was, but still I can't say I don't have a part of my online life in there. But now along side with Facebook I am starting my second life in TheLoop. It's kind of fitting that now as the UN is listening to Benjamin Netanyahu on whether to give the Palestinians a state and begin their "second life" that I am starting mine. Maybe as Facebook helped the Egyptians in Tahrir Square, TheLoop will help Israelis with changing world perception and help us start our second life.

So don't be left out of TheLoop. You don't need a UN resolution.

Creative of the week - Two faces to the same ad

Size does matter

When you're big, you can practically do whatever the f... you want, pay as much as you want to whoever you want. I guess that is why NIKE can... Just do it

http://www.youtube.com/watch?v=G_6fbaA7xZA&feature=player_embedded

The cost of living?

The definition for "the cost of living" as stated by Wikipedia is: "a theoretical price index that measures relative cost of living over time or regions. It is an index that measures differences in the price of goods and services, and allows for substitutions to other items as prices vary". But what does it really mean? Well, when you look at it from my point of view as a husband and a father, this definition is all wrong. The real cost of living is what you actually pay for your earnings. You pay with the lack of quality time with your family, you pay with the absence of free time and you pay with the lack of deep sleep. You basically pay the price with your physical and mental health. Writing this blog from work is another cost of living. Living at the office that is.
So you start thinking to yourself, is it all worth it? Should I work for less but pay less? Is it possible?
Think about it and let me know... I'll be at the office :-)

I'm lovin it

As a previous proud owner of a couple of minis, this TV ad has a special place in my heart. But I am sure you can appreciate it even without ever experiencing mini. So, simply enjoy

http://www.youtube.com/watch?v=BnAhv26AEBw&feature=player_embedded

Creative of the week

One less headache

If the shoe fits

The future is here, but it isn't cheap. NIKE in a beautiful homage to Michel J. Fox is bringing out the shoes from "Back to the future" episode II, the NIKE MAG. The company will bring out only 1,500 pairs, each to be sold through an auction on eBay. The proceeds of this sale will go directly to The Michel J. Fox Foundation for Parkinson's Research. NIKE says: "This is your chance to own a piece of history and this is your chance to help". I say, time will tell if this piece of history will help changing the future.

http://nikemag.ebay.com/

What would my life be like without you?

It's amazing to me, but this week as I was traveling to work and back by cab (due to the fact my electric scooter snapped in half) I realized that it feels like I am missing my legs. Now I am not lazy as you know but this was my thing. Going out every morning with my headphone on, riding through the park and having my own private time. But it only really hit me today when I got my new scooter and I could ones more... ride. It's like when our phone is dead because we forgot to charge it. It's very nice and quiet at first by very quickly you start getting the feeling you are all alone in the world. As our lives move forward and become more modern we start getting dependent on more and more stuff, like: mobile phone, email, Facebook, the morning coffee... Ask someone a bit older and they'll tell you, the world was just fine and everyone was OK without all this. So I think the question is not whether we can live without all these things or not, but rather, do we want to? Well, do you?

Creative of the week

End of an era

http://www.youtube.com/watch?feature=player_embedded&v=cpL6OaL400E

It's a date

September 1st... This date is carved into our consciousness the minute we become parents. In every kid's life there are a few landmarks, (if you are Jewish of course you have a few more than others), your 3rd birthday (usually the first you remember), starting kindergarten and of course starting school. For kids, when they are young, everything new is understandably scary. But for us parents, well for the moms at least, it's terrifying. A friend of mind recently wrote, that after leaving his son at school for the first time, he looked into his eyes as if telling him: "dad is going now, it's up to you". For me it was a bit different. As I was about to leave my 6 years old in school I realized, she has been waiting for this moment for some time now, and she doesn't need me to spoil it by getting all emotional. So I said my goodbye and left.
But when I wanted to leave after doping my youngest at her new kindergarten, I figured, well now I have to be patient and relaxed. So when I tried to do what my friend did, look her in the eyes that is, and "transfer the responsibilities", she didn't even look up, she just waved at me while drawing something down on a piece of paper.
So what can we learn from all this. Well, If I was a psychiatrist I would probably say Nothing, because every child is different. But I am not one am I? So I just tapped myself on the back and said: "you've done a good job, once more"