The night before tomorrow

Working at an ad agency you get quiet families with getting home in the dark. But there is something rewarding about seeing your work the next day on a magazine's chrome papers or on a massive billboard on your way to work. Working in High-Tech on the other hand does have some similarities, but when you weigh it in, the differences are obvious. Yes you work long hours and yes you start understanding, what is it like for vampires to never see the light of day, but at the end of the day something is missing. I realized that being creative is not enough for us (Ad men), we need others to enjoy our work otherwise it's all for our portfolio (it's OK and important sometimes) and no it's not enough. Because our mission in life, even if you don't know it yet, is to make others feel: smile, yearn, love even hate, and if we are not doing that, we're simply not doing our job. Night or day.