Creative of the week

Till death do us part

Death has always been a fascination of the human race. In movies, theater and of course advertising. In a recent Dutch TV commercial titled "Death" for the new Hyundai Velostar, the ad agency came up with a funny take on death. The even funnier thing is that this TV ad was not aired in Holland until the Korean based company decided to it re-edit and cut off the "scary" ending of the commercial which in the eyes of the company was not reflecting the brands positive values.
Be afraid, be very afraid...


http://www.youtube.com/watch?v=1MZoxXlecT4&feature=player_embedded

Life is like a box of chocolates

I know it's not like me, being an early adapter as I am regarding everything high-Tech or new, but I just got my first 2.5" potable hard Drive to back up my Mac. It's still amazing to see how every time these things become smaller and smaller on one hand and on the other keep increasing their capacity. The funny thing is, that as time goes by and your life and your "belongings" i.e. information becomes larger you use a smaller box to back it up. As I am writing these words to you my "life" is being downloaded to a tine black box the size of a cigarette box and the only thing that keeps it "alive" s a blinking white led as if to say: "your life is being processed, but soon all will be done". I got to make some new memories and new stuff to back up the next time other wise when the light will turn off it will all be over. This is what some did before backing up their stories they sold'em...

http://www.youtube.com/watch?v=K9WtjFhEGrM

Creative of the week - Yes we are back

Good morning, and in case I don't see ya, good afternoon, good evening, and good night!

Hey I know it sounds familiar and that's fine due to the fact I took it fro the Truman Show. But I do mean it. Tomorrow I will be leaving to a greener pasture, I a off to Greece for a week. I will be taking pictures and will share some probably but I seriously doubt I will posting anything here this week :-)
So just to keep you on your toes...

Creative of the week

The night before tomorrow

Working at an ad agency you get quiet families with getting home in the dark. But there is something rewarding about seeing your work the next day on a magazine's chrome papers or on a massive billboard on your way to work. Working in High-Tech on the other hand does have some similarities, but when you weigh it in, the differences are obvious. Yes you work long hours and yes you start understanding, what is it like for vampires to never see the light of day, but at the end of the day something is missing. I realized that being creative is not enough for us (Ad men), we need others to enjoy our work otherwise it's all for our portfolio (it's OK and important sometimes) and no it's not enough. Because our mission in life, even if you don't know it yet, is to make others feel: smile, yearn, love even hate, and if we are not doing that, we're simply not doing our job. Night or day.

One step forward two steps back

All of a sudden it struck me. I realize why men are trying to get ahead in life and become the boss. True, there is the issue of more money, but still there is more to it, and I have figured it out. When you grow up, finish the army and get your own place, for the first time you actually become your own boss. And then live moves along and you find yourself in a relationship and after that even married.
OK what just happened? Have I been demoted? Well... you defiantly got a new boss. All of a sudden you are not calling the shots anymore and you are not your own boss. But OK you can live with that because you are happy, right? So, you get happier and have kids.
WOW hold on, have I been demoted again? Sorry "boss" yes you have. You now have another boss or two more or even... well you do the math.
So basically as you progress in your professional career and move up the ladder,
in your private life you are moving down (down the food chain that is). Think of it as one of those two sided ladders, where you can stand at the top with one leg on each side, but you can't really move like that and it's really not stable.
But hey at least when the night comes and everybody is asleep, you are the lord of the manor once more.
Well got to go now I need to prepare tea for the V.P

Creative of the week

The tent commandments

Every protest or event bring out the best from the creative minds of every Joe shmoe. Usually this creative burst comes in the form of stickers. The current public protest in Tel-Aviv is no different but extremely creative. New stickers and slogans are seen on a daily basis and most of them as always are from the people themselves rather than ad agencies. For me as an advertiser it's a field day. Just seeing all these stickers and slogans is simply wonderful plus we are doing something positive for a change. I know I am saying we and I do not live in a tent, but I do go to all the protests and I am a part of the middle class.
So, tent or not show some solidarity...