The greatest trick the Devil ever pulled is convincing the world he didn't exist. Kevin Spacey in The Usual Suspects (1995). A great example of the Devils work can be found in "Dirt Devil's" new campaign. A wonderful idea with an even better execution (no pun intended).
So without further ado...
http://www.youtube.com/watch?v=N1x_MwBFigs&feature=player_embedded
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