Creative of the week

I am drawn to this...

The greatest trick the Devil ever pulled is convincing the world he didn't exist. Kevin Spacey in The Usual Suspects (1995). A great example of the Devils work can be found in "Dirt Devil's" new campaign. A wonderful idea with an even better execution (no pun intended).
So without further ado...

http://www.youtube.com/watch?v=N1x_MwBFigs&feature=player_embedded

Creative of the week

Green mean machine

This morning I was going to work the same way I do for the past four years, on my electric scooter. True, this is my small way of giving back to mother nature, but that is not the issue here. Along my way to work I pass roads, sidewalks and a nice path through the park. Riding a silent and quick vehicle gives you a new preservative on life (here at least). All of a sudden nobody cuts you up, nobody overtakes you, nobody calls you names everything just passes you by. It appears that all you need to do in order to fix everything, is just go electric. Less noise, less pollution, less aggro. There is much more time to look at the road ahead and not only contemplate on the target. So go green...

Oh Baby...

Every once in a while comes a marketing strategy, that leaves you speechless. For me it was an amazing and gutsy idea for making kids (as well as everyone else) eat more baby carrots. This move was titled: "Baby carrots, eat them like junk food". The idea behind this brilliant concept is to take the baby carrots, and market & brand them as if they are junk food. That means, starting with the packaging, through the shelve space, an advertising campaign and even direct marketing ideas such as a vendor machine. Another innovating thing they did here is developing an iPhone app, the first one ever that actually works on the sound of crunching baby carrots.
Apparently the massive PR noise along with two digits raise in sales has turned (after a very short time) this into the newest trend of young people. That does'nt really surprise me, but what it does is show us again how a little bit of different thinking takes you a long way.

http://www.youtube.com/watch?v=J03MaDIcqDs&feature=player_embedded

Creative of the week

Androids of the world unite

Returning from the Tel Aviv gay parade I felt proud. Not proud of being gay which I am not (not that there is anything wrong with it) but proud of the the city I live in. Tel Aviv and the people living in it are acting as a beacon inside the dark middle east (I think it's actually called middle east because it's still in the middle ages). But the thing I actually wanted to write to you about, was the sponsorships and advertising in this event. The one that caught my eye he most was the open minded sponsorship by Android. It's amazing that in just a few years the Android icon has reach a status that usually takes years to achieve. Now the bond Android made between its brand and the gay community is not only courageous and risky in a way but is also Admirably. I guess the Android brand feels either safe enough in its status or it is still in the process of positioning itself as everyone's brand. What ever the reason may be I as an advertiser salute it.
I guess from now on when we search for something we can Gaygoole it

Creative of the week

Self Fulfilling Prophecy

When a company chooses a name for itself and begins the journey to becoming a household name, it usually uses an ad agency or even a branding agency. The agency then conducts a survey that looks into the company's future audiences & markets and after learning all the facts, the name is chosen. Some companies are the first in their field or market and their name becomes a generic name, for example: Kleenex or Xerox, others just become known. When MIRS (Israels 4th cellular operator) came out, no one gave that name a second thought. But after a few years as a cellular operator and after winning the license for operating the new 3.9 generation GSM network, the name MIRS takes a all new meaning (for me at least). For those of you who did not get the point, I am sorry but I am not about to get myself slapped with a lawsuit for slander.
But... I will just say this: the next time you are about to pick a name for your company that supposed to see you through well into the future, think well, or you will be remembered but not in the way you hoped for.

Creative of the week

"The classics are ready to return. Popeye. Wednesdays at 10 pm on Boomerang."

Thank you for flying Red Bull

The Red Bull Flugtag is back. Back in Tel Aviv that is. The Flugtag is a great way to celebrate creativity. Dietrich Mateschitz the crazy thinker behind this wonderful event called Flugtag (German for "Flight day") is actually the owner of Red Bull (thumbs up for courage and spunk) started this tradition in Austria back in 1991. The success was instant and since then it is being held every year in 35 cites around the world. Of course anyone who's anyone can join and make a fool of him/her self by trying to fly their machines:
maximum wingspan of 30ft, maximum weight including the kamikaze that is holding the... whatever he's holding should not be more than 205 Kg. Oh yes and be "powered by muscle, gravity or imagination. Regardless of how good (or bad) the designs are, ultimately they will all end up in the water, and for that reason all designs must be unsinkable and be built entirely from environmentally friendly materials without any loose parts".
Take a breather... now, it's true the fly boys (or girls) are being marked for their achieved distance, creativity and showmanship. But really come on, who in their right mind, both spectators and flyers care about the distance? All that really maters is how creative one can get and how fast the machine plunges to it's death. Throughout the years the Flugtag proved over and over again that there are very creative and imaginative people out there, all they really need to do is find the right outlet.
I may not be trying to fly myself into a "clean lake", yet, but I have found my outlet.
So you may not be able judge me by distance, but if you really feel judgmental, well...